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Eva Lagarde
Members Public

What the latest Indie launches tell us about the beauty market

From brand closures to reselling at explosive prices, what is the reality of the current market? Still vibrant, still bringing creative ideas to life. The Beauty market continues to attract fervent entrepreneurs in the pursuit of releasing yet another miracle product on the market. But what makes or breaks a


Eva Lagarde
Members Public

Do luxury consumers care about sustainability?

A recent survey from IFOP (Sociovision) and Luxus+ was released at the Luxeperience event in Paris, revealing the updated profiles of luxury buyers and providing insights into why and how they purchase luxury items. From luxury experiences to physical products, consumers are seeking authenticity, creativity, and interactivity. What defines the


Recent Posts

Florine Caubet
Members Public

Post Clean Beauty, or just a new turn?

How can you leverage this consumer shift? A presentation with Dynvibe, a Social Intelligence Agency. "Dynamic technologies, human vibes", Dynvibe put human intelligence on top of smart social monitoring technologies to highlight strategic insights from consumers and changemakers content worldwide. In less than 5 years, the clean beauty


Eva Lagarde
Members Public

Sustainable beauty packaging trends 2023. The year of renewal.

Fashion is the art of replicating old concepts with new ideas. With the seventies vibe going on right now on the runway and in design shows, it’s easy to get the point. As in fashion and design, beauty follows a pattern. These days it’s all about going back


Eva Lagarde
Members Public

It's coming

I don't know if you read what I mentioned in my last article of 2022, but I found that accessible beauty didn't make much progress last year. Brands are proving me wrong. 2023 is starting with a bang!  A few innovations have been released in the


Eva Lagarde
Members Public

Climate Change, Pollution or Resources Depletion: which one do you want to address?

There is no denying that the planet is going through a massive climate change with rising temperatures in summer and cold storms in winter… and weather will keep showing unusual activity with the El Niño phenomenon, so prepare for another hot summer after the freezing storm this winter in the


Eva Lagarde
Members Public

How to make luxury beauty products more sustainable. A case study with Meiyume

A 2022 report from BCG and Comité Colbert reveals that 65% of consumers “take into account companies' commitment to sustainable development when deciding on their purchases”. The report also identifies that  “from physical experience to digital reconciliation, the luxury industry must translate excellence into new experiences.” In other words,


Eva Lagarde
Members Public

40 years in the making. How DAVINES sustainability vision is taking shape.

We were lucky to visit the Davines headquarters in 2022, and were impressed by the true sustainable commitments of the haircare brand, and thought it was worth giving our members a bit of information as a case study, for best-in-class sustainable beauty. Davines, is the company that has the words


Eva Lagarde
Members Public

It ain't over till it's over

With restrictions increasing around packaging, especially with the latest EU Green Deal with the clear intention to " putting an end to wasteful packaging, boosting reuse and recycling", Europe is setting ambitious targets. This in addition to the already higher materials and transportation costs, and the added pressure on


Sonia Haulet
Members Public

Biotechnologies: the future of natural cosmetics?

In a beauty market where the demand for natural formulas has grown significantly, sustainable sourcing and environmental preservation have become key issues. What if reproducing nature's resources in a laboratory was the solution to guarantee the sustainability of the planet's resources? The need to adapt The


Eva Lagarde
Members Public

What 2022 taught us and what 2023 will bring in beauty packaging

A year has gone by already and it’s time to think back and take on the learnings. I wrote an article in early 2022 about the trends in beauty packaging.  It’s time to look back into it and see what was true and what needs revision. The five


Eva Lagarde
Members Public

What happened at Cosmoprof Asia 2022

After 3 years of hiatus Cosmoprof was able to come back to life, in Singapore this time, for 3 days of exhibition, with a strong international presence and multi sectors with Cosmetics & Toiletries, Beauty Salon, Clean & Hygiene, Hair Salon, Nail & Accessories, Natural & Organic. The tradeshow will


Eva Lagarde
Members Public

European Green Deal: Putting an end to wasteful packaging, boosting reuse and recycling

Today, the Commission is proposing new EU-wide rules on packaging, to tackle this constantly growing source of waste and of consumer frustration. On average, each European generates almost 180 kg of packaging waste per year. Packaging is one of the main users of virgin materials as 40% of plastics and


Eva Lagarde
Members Public

Shall we look for convenience first when developing refillable beauty?

The economic model of beauty products on the market is based on innovation appeal. In other words, we mostly attract consumers with newness to invite them to purchase our products. In an effort to become more sustainable, and in order to follow upcoming regulations (AGEC law in France for instance)