Sustainable Packaging: Brand Innovations & Key Trends 2024 Part 2 - Packaging Disappearance
Our annual packaging innovations trend report highlights the most innovative and interesting sustainable beauty packaging design concepts and initiatives launched in the last 12 months from niche to mass and luxury brands that have caught our attention. Part 2 of this series focuses on packaging that has been designed to
Sustainable Packaging: Brand Innovations & Key Trends 2024 Part 1 - Eco Anxiety/Eco-Boredom
Our annual packaging innovations trend report highlights the most innovative and interesting sustainable beauty packaging design concepts and initiatives launched in the last 12 months from niche to mass and luxury brands that have caught our attention. Our Sustainable Packaging Design Innovations & Key Trends 2024 report is split into
Sustainability & Brand Marketing - Brand Purpose
Brand purpose: connected yet not the same as sustainability. This report provides beauty marketers with strategic frameworks, concrete tools and illustrative examples to improve the efficiency and relevancy of sustainable marketing claims by connecting them with what the brand stands for. Conversely, it also highlights that what the brand stands
It’s not just about the food! A review of innovations at Cosmoprof Bologna 2023.
Everyone visiting Bologna will tell you that the food is amazing, and so is the beauty exhibition. The 54th edition of Cosmoprof Worldwide Bologna welcomed over 250,000 stakeholders, coming from 153 countries, who had the chance to discover the latest news for the sector. While visiting the halls dedicated
How to develop refillable products for skin care, makeup and fragrance that are both responsible and desirable.
Refillable beauty is invading the market with a 364% sales increase in makeup between January to the end of July 2022 in the UK for example, reported NPD. The strongest category growth of sales of refillable products. Other figures show a general increase of refills in the prestige segment led
Everything You Need to Know About The US Green Guides
The Guides for the Use of Environmental Marketing Claims (known commonly as the “Green Guides”) is the set of guidelines established by the US Federal Trade Commission (the “FTC”) to help marketers avoid claims that are unfair or deceptive.
UK Environmental Claims Legislative and Regulatory Landscape
As we shift towards a circular economy and a more environmentally conscious consumer, the demand for products that have a lesser or even beneficial impact on the planet has dramatically increased. Whilst this is a change for good, some ‘green claims’ practices have led to greenwashing and misleading claims. The
Which materials for sustainable packaging?
When discussing sustainable packaging, the choice of material is often one of the first question asked. And in the age of environmental awareness, conscious consumers and engaged brands tend to incline towards material that have a green image like paper or glass. But the reality is that it’s not
The beauty consumer & sustainability trends - part 3: key trends
In part 3, we highlight 10 sustainable beauty trends to keep on your radar - from dissolvable packaging and refillable to lab-grown ingredients and waterless formulas. This is a 4-part report about sustainability & consumers trends * Introduction - HERE * Macro Trends (part 1) HERE * New Attitudes & Behaviour (part 2)
The beauty consumer & sustainability trends - part 2: new attitudes & behaviours
What does sustainability mean to consumers in the post-pandemic world? In part 2 of our beauty consumer & sustainability series, we highlight the new desires, priorities, and motivations to buying sustainable products as well as the barriers. This is a 4-part report about sustainability & consumers trends * Introduction - HERE
The beauty consumer & sustainability trends - part 1: macro trends
In part one of our beauty consumer and sustainability series, we outline five of the biggest macro trends in sustainable beauty - from 360 transparency to all-inclusive beauty. This is a 4-part report about sustainability & consumers trends * Introduction - HERE * Macro Trends (part 1) HERE * New Attitudes & Behaviour
The Beauty Consumer & Sustainability 2023
What does sustainability mean to consumers in the post-pandemic world? What are their new desires and priorities when considering beauty’s sustainability. What are shopper’s motivations to sustainable consumption and the roadblocks? This is a 4-part report about sustainability & consumers trends * Introduction - HERE * Macro Trends (part 1)
Post Clean Beauty, or just a new turn? - part 3
How can you leverage this consumer shift? A presentation with Dynvibe, a Social Intelligence Agency. "Dynamic technologies, human vibes", Dynvibe put human intelligence on top of smart social monitoring technologies to highlight strategic insights from consumers and changemakers content worldwide. How can brands leverage it? Consumer expectations and
Post Clean Beauty, or just a new turn? - part 2
So, the concept of Clean beauty is shifting… From Clean Beauty…To Conscious Beauty
