Market & Trends
Longevity and Biomimetism were among the trends at InCosmetics in Paris
InCosmetics was back in the event calendar in Paris this year with a vivid exhibition and a packed 3 days. Innovations seemed less strong in appearance, but deep in Research and Development in my opinion. In other words, innovations may have looked a bit pale to the untrained eyes but
Vitalism, is the next big beauty trend - according to Beautystreams
It’s all about living longer while living stronger, expressed Beautystreams in its latest endeavour; “Cosmovision”, a macro forecast that examines large-scale societal trends and their potential effects on the beauty industry. This article is an extract of the Beautystreams report, available HERE It is more about mindset and outlook
The value of waste in the beauty industry
Imperfect products have long been, and are still considered a liability. In today's world, where every penny counts and every sustainable action is worthwhile, it might be time to transform discarded products into valuable items. TK Maxx (UK) or TJ Maxx (US) surfed on this concept of selling
Mono skincare, redefining beauty with a new skincare routine
Following two years of R&D and a complete reformulation, Mono Skincare re-launches the world's first waterless extemporaneous dermo-cosmetics range. Just add water and the magic happens! Easier said than done though. The story goes like this. After a successful launch in pre-sales at the end of
Is sustainability ugly? A designer viewpoint.
The beauty industry has implemented more and more sustainable solutions within the last 2 to 3 years. The covid period has highlighted consumers' interest for cleaner, greener and healthier products. But it seems now that with the economic crisis and the general anxiety created within the market consumers do
Refillution - refillable beauty revolution
A new five-part report, available on specific subscription, detailing the state-of-play in the refillable beauty segment. Will refill become the norm in beauty? What brands have been doing successfully or not? 💡Subscribe as a FREE member to access this content 1 - Refillution - Global Picture & Market Figures 2
Guide Beauty, how universal design is becoming a competitive advantage
We met with founder Terri Bryant who developed the beauty brand Guide Beauty from her own experience as a makeup artist diagnosed with Parkinson's disease. She went on a journey to develop an inclusive makeup range with easy-to-handle tools that help application. In this article we hope to
Garancia, joining forces with Pharma-Recharge
This case study is part of THE REFILLABLE BEAUTY REPORT The report has been released in several parts (for a digestible reading) * Introduction and Definitions - HERE * Market Figures - HERE * Consumer Expectations and Behaviours - HERE * Regulations - HERE * Brands Innovations in 2022/23 - HERE * Brands Case Studies:
Sepia: making skincare clinical trials more inclusive
With a focus on inclusivity, sustainability and transparency, Sepia is on a mission to provide inclusive skincare products for everyone and all skin tones. Co-founded by Mike Modula, a 20-year beauty industry veteran who previously held executive positions at Sephora, and Anna Bueno, a clinical researcher with 15 years’ experience
Pharma-Recharge, a refillable beauty initiative in French pharmacies
Launched in June 2023, the pharma-recharge initiative is led by 5 brands which are mainly distributed in pharmacies. WIth Garancia (Unilever Prestige), Bioderma (NAOS), Pierre Fabre, La Rosée and Mustela (Laboratoires Expanscience), the initiative intends to release a refillable beauty format accessible to all in the french extensive pharmacy network
ARTDECO, a refill-native make-up brand?
This case study is part of THE REFILLABLE BEAUTY REPORT The report has been released in several parts (for a digestible reading) * Introduction and Definitions - HERE * Market Figures - HERE * Consumer Expectations and Behaviours - HERE * Regulations - HERE * Brands Innovations in 2022/23 - HERE * Brands Case Studies:
Beauty & Diversity 2024: Brands & Product Trends - Part 2
This two-part report will help beauty and wellness brands understand how to develop products for diverse audiences and create more inclusive marketing and social campaigns. In part 2 of this series, we take a look at some of the key emerging trends and highlight the top beauty and wellness brands