Theresa Yee

Theresa Yee

A beauty and wellness journalist and trend forecaster with 15 years’ experience in the cosmetics industry. Previously, she was the senior beauty strategist at global trend forecasters WGSN.

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Sustainable Packaging: Brand Innovations & Key Trends 2024 Part 3 - Bio Inspiration

Our annual packaging innovations trend report highlights the most innovative and interesting sustainable beauty packaging design concepts and initiatives launched in the last 12 months from niche to mass and luxury brands that have caught our attention. Read on to discover the latest packaging concepts in our final series, which


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Sustainable Packaging: Brand Innovations & Key Trends 2024 Part 2 - Packaging Disappearance

Our annual packaging innovations trend report highlights the most innovative and interesting sustainable beauty packaging design concepts and initiatives launched in the last 12 months from niche to mass and luxury brands that have caught our attention. Part 2 of this series focuses on packaging that has been designed to


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Sustainable Packaging: Brand Innovations & Key Trends 2024 Part 1 - Eco Anxiety/Eco-Boredom

Our annual packaging innovations trend report highlights the most innovative and interesting sustainable beauty packaging design concepts and initiatives launched in the last 12 months from niche to mass and luxury brands that have caught our attention. Our Sustainable Packaging Design Innovations & Key Trends 2024 report is split into


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The Steam Bar: the premium “skinification” hair and scalp care brand for textured hair

The Steam Bar isn't just another inclusive hair care brand. Founded by British-born Nigerian Judy Koloko, the brand offers a premium product line for textured hair that merges the art of "skinification" with hair steaming - a ritual used by people of colour for generations that


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Consumer & Sustainability Perceptions 2024: UK & Northern Europe

Our Consumer & Sustainability Perceptions 2024 report is part of a series of reports that explores how consumers view beauty and sustainability around the globe.  This report focuses on the UK market and Scandinavian countries (Norway, Sweden, Finland and Denmark). It includes consumer data and insights as well as highlights


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Sepia: making skincare clinical trials more inclusive

With a focus on inclusivity, sustainability and transparency, Sepia is on a mission to provide inclusive skincare products for everyone and all skin tones.  Co-founded by Mike Modula, a 20-year beauty industry veteran who previously held executive positions at Sephora, and Anna Bueno, a clinical researcher with 15 years’ experience


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Beauty & Diversity 2024: Brands & Product Trends - Part 2

This two-part report will help beauty and wellness brands understand how to develop products for diverse audiences and create more inclusive marketing and social campaigns. In part 2 of this series, we take a look at some of the key emerging trends and highlight the top beauty and wellness brands


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Beauty & Diversity 2024: Market & Consumer Insights - Part 1

This two-part report will help beauty and wellness brands understand how to develop products for diverse audiences and create more inclusive marketing and social campaigns. Part 1 focuses on what's happening currently in the beauty diversity space with consumer insights and data, plus the key considerations all beauty


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Sustainable formulation Innovations: Brands

This report showcases all the latest beauty launches in 2023 - from luxury to mass brands in the sustainability space - with a focus on “green” formulations.  We have split the report into the following sections: 1. RECREATE: lab-grown ingredients using biotechnology 2. REDUCE: waterless beauty products and single-dose skincare


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Consumer & Sustainability Perceptions 2024: APAC

This report takes a deep dive into the APAC market and explores how Asian consumers in Japan, South Korea, China and India view beauty and sustainability. It will include data and insights around buying behaviours as well as examples of local brands leading in the beauty sustainability space. This report


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Sustainable Packaging Innovations: Brands - part 4 Recover

Beauty and wellness brands are rethinking and redesigning “greener” packaging solutions with refillable formats and using renewable or upcycled materials in new and interesting ways. This 4-part series of reports highlights all the most innovative and interesting packaging concepts launched in the last 12 months from mass to luxury brands,


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Sustainable Packaging Innovations: Brands - part 3 Recycle

Beauty and wellness brands are rethinking and redesigning “greener” packaging solutions with refillable formats and using renewable or upcycled materials in new and interesting ways. This 4-part series of reports highlights all the most innovative and interesting packaging concepts launched in the last 12 months from mass to luxury brands,