A new way to lipstick, is that even possible?
Following a recent interview with Thierry de Baschmakoff, we uncover the secret behind its latest design of a refillable lipstick. The idea creates a new way to design a lipstick, yet, remains intuitive and does not change the way consumers would use or hold this iconic beauty item A new
Eco-desirability as a source of inspiration in beauty innovation
Looking at the beauty market and the appetite for sustainable solutions, consumers are still widely attracted by luxury and experience, primarily. Developing a good product for the planet is a requirement, but not at the expense of an enjoyable experience. Green, often tagged as less attractive, is now getting a
Sustainable packaging innovations in Paris, at LuxePack
We are back in Paris this week for another trade show. In the run before the Olympics, all events are happening earlier than usual in the French capital. This time LuxePack Edition Spéciale who received 100 exhibitors in the Carreau du Temple for the last year, before moving to Carrousel
Beauty Innovations found at MakeUp in Paris
The make-up and skin care boutique event of the year was back in Paris, ahead of its usual time, to accommodate the calendar of the Olympic Games, and I have to say, you have to be in an Olympian shape to visit that show, as there were so many great
From experience and ethereal to playful design, a few trends driving the South Korean market
Following an interview with 주설아 Joo Seol-ah, founder & creative director of a South Korean branding & design studio dyr Joolia, at PCD Milan, we uncover the main trends in packaging design in this local market. From minimal design to playful products, Korean consumers are always on the lookout for
Geka is releasing a fully recycled PP mascara packaging: A long-expected innovation
Released at Cosmopack Bologna 2024, GEKA developed a recycled PP for primary packaging, which is food-contact approved for suitable and safe use in cosmetics. Made of at least 95% recycled PP plastic, this new material opens up new opportunities for the cosmetics industry, with makeup products at the forefront. We
Logistock is revolutionising in-store stock for increased consumer experience
Left without a viable professional option during the Covid crisis, Alexis Bourget - founder of Logistock - ventured into pharmacies, and decided to develop a system to improve stock management and shelves turnaround in order to increase consumers' experience. With its system, shelves can be replenished and stock can
"Hair Care needs technical packaging that works like magic", says Cécile Pompili from Lumson
With a global value of $94 billion in 2024 – forecasted to reach $213.47 billion by 2032, at an annual growth estimated at 10.4% – it’s safe to say that the hair care market is experiencing strong growth. Within this segment, scalp care, skinification, and sustainability are already standing
When hormonal health is the new wellness with Valerie
Valerie - not your neighbour’s name - but, a new beauty supplement brand, will launch in the UK, in July 2024, aiming at women in perimenopause. Co-founded in December 2023, with R&D spanning back over two years, by beauty retail expert Wizz Selvey and wellness guru Olly
L’Occitane en provence, impact native?
This case study is part of THE REFILLABLE BEAUTY REPORT The report has been released in several parts (for a digestible reading) * Introduction and Definitions - HERE * Market Figures - HERE * Consumer Expectations and Behaviours - HERE * Regulations - HERE * Brands Innovations in 2022/23 - HERE * Brands Case Studies:
The Unseen launches mascara with algae-based black pigment
UK beauty trailblazer, The Unseen, is unveiling a groundbreaking bio-based black pigment sourced from upcycled algae waste biomass. This innovative pigment, developed over a span of five years in collaboration with Living Ink Technologies, a specialist in eco-friendly pigments and inks, marks a significant leap in sustainable cosmetics. Algae as
When tinctorial plants colour lips with Le Rouge Français
Founded in 2020 by Elodie Carpentier and Salem Ghezaili, Le Rouge Français is embracing the language of luxury while providing exquisitely green formulations. Sourced from tinctorial plants, all pigments or dyes are botanical, making it a patented, natural and make-up brand. The range is vegan and certified organic, with formulas