Gems
Gems on the market. Little "pépites" that are bringing inspirational innovations on the market with regards to sustainability.
PERS or when quiet luxury branches out into skincare
P.E.R.S - which stands for Protect, Enhance, Repair, Stimulate - is the new French skincare brand that aims to bring routine essentials to optimum potency. The range is composed of only 7 products in a 4-step routine and offers a sunscreen gel all the way to a
The value of waste in the beauty industry
Imperfect products have long been, and are still considered a liability. In today's world, where every penny counts and every sustainable action is worthwhile, it might be time to transform discarded products into valuable items. TK Maxx (UK) or TJ Maxx (US) surfed on this concept of selling
Mono skincare, redefining beauty with a new skincare routine
Following two years of R&D and a complete reformulation, Mono Skincare re-launches the world's first waterless extemporaneous dermo-cosmetics range. Just add water and the magic happens! Easier said than done though. The story goes like this. After a successful launch in pre-sales at the end of
A glimpse into British Beauty Trends
This week was the famous Beauty Awards demonstration evening of the CEW UK. Probably the most sought-after B2B beauty event of the year in London (I might be biased!). “ The CEW Beauty Awards were launched in 2006 to recognise outstanding product innovation and creativity. Voted for by over 1,000
Neo By Nature aims to new horizons all the way to Antarctica
After a successful rebranding at the end of 2023, Neo by Nature is now aiming further afield and just released a partnership with the French Polar Institute at the ends of the world. Neo by Nature is the story of Paulin and Hector, two cousins from the south-west of France,
Guide Beauty, how universal design is becoming a competitive advantage
We met with founder Terri Bryant who developed the beauty brand Guide Beauty from her own experience as a makeup artist diagnosed with Parkinson's disease. She went on a journey to develop an inclusive makeup range with easy-to-handle tools that help application. In this article we hope to
From consumer brand to B2B services, how Hello Biome is supporting A better beauty through the science of microbiome.
In late 2018, Dr Elsa Jungman started a project to develop a minimalist skincare line based on the science of microbiome to fill the gap in the market. The beauty brand was launched in late 2020, during an election and the second wave of COVID lockdown, so it was challenging
Sepia: making skincare clinical trials more inclusive
With a focus on inclusivity, sustainability and transparency, Sepia is on a mission to provide inclusive skincare products for everyone and all skin tones. Co-founded by Mike Modula, a 20-year beauty industry veteran who previously held executive positions at Sephora, and Anna Bueno, a clinical researcher with 15 years’ experience
Mimétique or using biomimetics to enhance the skin properties
Mimétique is the French skincare brand that works on imitating the skin's natural activity so it can regenerate it. It's the new generation of French dermocosmetics 3.0 using the concept of biomimetism. Backed by science, MIMÉTIQUE is changing the codes of traditional cosmetics with its
Romilly Wilde and the Science of Beauty
This week, we met with the founder of biotech beauty brand Romilly Wilde, Susie Willis, who started the project back in 2016, when very little was developed in green science. Green science or Biotech was already existing but it wasn’t as trendy as it has become now, and finding
What does sustainability mean to M.A.C cosmetics?
During MakeUp in NewYork 2023 we met with Sebba Alqetrani, who is Director of Sustainability and Packaging. Estee Lauder Cies has a strong commitment to sustainability and M.A.C Cosmetics, a brand known for its unique equity and commitment to creative beauty, has embedded sustainability into its core values
Doucé, a Franco-Chinese brand to conquer the kids space in China, France and elsewhere
We met the founder of Doucé, Natacha Tarascon at Cosmoprof Asia last November. Originally from Montpellier, Natacha worked for Pierre Fabre, Bioderma and Nuxe, in Latin America, the Middle East, Hong Kong, and Shanghai in the last nine years where she founded Doucéa. The brand is available in France, China