Sustainable Packaging Innovations: Brands - Part 1 Reuse / Refill

Beauty and wellness brands are rethinking and redesigning “greener” packaging solutions with refillable formats and using renewable or upcycled materials in new and interesting ways.

This 4-part series of reports highlights all the most innovative and interesting packaging concepts launched in the last 12 months from mass to luxury brands, split into the 4R’s:

• Reduce - here
• Reuse - here
• Recycle - here
• Recover - here

Part one, Reuse/Refill, focuses on new refillable packaging solutions in all beauty categories - from fragrance to bath and body.