Refillable Beauty 2023 - part 2 - Market Figures

The NPD group conducted a survey in 2022 about refillable beauty in France in the UK which gives us a good indication of the global market impact if we extrapolate findings.

Refillable beauty in France

“ Sales of refills and refillable selective beauty products in France jumped 50% between January and October 2022, compared to the same period in 2021 ” according to a report by The NPD Group. The segment was “ estimated to be worth €158 million over this 10-month period and has outperformed the overall selective beauty market, which gained 20% between January and the end of October 2022 compared to 2021.” 

The relative exponential growth compared to other segments of beauty can be explained by two factors: 

• More refillable products are available on the market. Brands started to develop interest in refillable beauty products in early 2020, considering the development time of beauty products, between 18 to 24 months, it is fair to assume that the number of refillable items on the market has strongly increased
• More consumers are interested in refillable their beauty empties with economic or eco-consumption motivation.

Fragrance is leading the way in refillable prestige beauty thanks to its historic presence in the market. “ France leads other countries in this market, with refills and refillable products accounting for 8% of sales, compared with 6% in Europe and just 3% in North America. …. Growth is being driven mainly by sales of refillable perfume bottles, which have jumped by 56% year-on-year to October 2022, to represent 6% of the overall fragrance market.” explains the NPD group.