Refillable Beauty 2023 - part 2 - Market Figures
The report is released in several parts (for a digestible reading)
- Introduction and Definitions - HERE
- Market Figures - HERE
- Consumer Expectations and Behaviours - HERE
- Regulations - HERE
- Brands Innovations in 2022/23 - HERE
- Brands Case Studies:
- Conclusion & Key Takeaways - in progress
The NPD group conducted a survey in 2022 about refillable beauty in France in the UK which gives us a good indication of the global market impact if we extrapolate findings.
Refillable beauty in France
“ Sales of refills and refillable selective beauty products in France jumped 50% between January and October 2022, compared to the same period in 2021 ” according to a report by The NPD Group. The segment was “ estimated to be worth €158 million over this 10-month period and has outperformed the overall selective beauty market, which gained 20% between January and the end of October 2022 compared to 2021.”
The relative exponential growth compared to other segments of beauty can be explained by two factors:
