Refillable Beauty - part 2 - Market Figures
Photo by KINN Living / Unsplash

Refillable Beauty - part 2 - Market Figures

Eva Lagarde

THE REFILLABLE BEAUTY REPORT

The report has been released in several parts (for a digestible reading)

  • Introduction and Definitions - HERE
  • Market Figures - HERE
  • Consumer Expectations and Behaviours - HERE
  • Regulations - HERE
  • Brands Innovations in 2022/23 - HERE
  • Brands Case Studies:
    • ArtDeco - Refillable Native Beauty Brand - HERE
    • Pharma-Recharge - a refillable fountain in pharmacies in France - HERE
    • Garancia join forces with Pharma Recharge - HERE
    • L'Occitane - HERE
  • Conclusion & Key Takeaways - HERE

The NPD group conducted a survey in 2022 about refillable beauty in France in the UK which gives us a good indication of the global market impact if we extrapolate findings.

Refillable beauty in France

“ Sales of refills and refillable selective beauty products in France jumped 50% between January and October 2022, compared to the same period in 2021 ” according to a report by The NPD Group. The segment was “ estimated to be worth €158 million over this 10-month period and has outperformed the overall selective beauty market, which gained 20% between January and the end of October 2022 compared to 2021.” 

The relative exponential growth compared to other segments of beauty can be explained by two factors: 

  • More refillable products are available on the market. Brands started to develop interest in refillable beauty products in early 2020, considering the development time of beauty products, between 18 to 24 months, it is fair to assume that the number of refillable items on the market has strongly increased
  • More consumers are interested in refillable their beauty empties with economic or eco-consumption motivation.

Fragrance is leading the way in refillable prestige beauty thanks to its historic presence in the market. “ France leads other countries in this market, with refills and refillable products accounting for 8% of sales, compared with 6% in Europe and just 3% in North America. …. Growth is being driven mainly by sales of refillable perfume bottles, which have jumped by 56% year-on-year to October 2022, to represent 6% of the overall fragrance market.” explains the NPD group.

This post is for paying subscribers only

Subscribe
Already have an account? Log in

You might also like

Eva Lagarde
Members Public

Trial learnings & next steps from the refill coalition in the UK

Following a successful trial period, the Refill Coalition has proved the viability of its refill and reuse solutions and is looking forward to sharing the extensive learnings with industry through an Industry Webinar and White Paper with accompanying independent LifeCycle Assessment (LCA) to be published in May.  The Refill Coalition


Eva Lagarde
Members Public

Adaptation & resilience of companies in the face of climate change - a new report

As extreme weather events grow in frequency and intensity, businesses face increasing risks to their assets, supply chains and long-term viability. Climate-related disasters have tripled over the past 25 years, causing over $200 billion in damages in 2023 alone. Supply chain disruptions, rising insurance costs and regulatory shifts are compounding