Theresa Yee

Theresa Yee

A beauty and wellness journalist and trend forecaster with 15 years’ experience in the cosmetics industry. Previously, she was the senior beauty strategist at global trend forecasters WGSN.

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Sustainable Packaging Innovations: Brands - part 2 Reduce

Beauty and wellness brands are rethinking and redesigning “greener” packaging solutions with refillable formats and using renewable or upcycled materials in new and interesting ways. This 4-part series of reports highlights all the most innovative and interesting packaging concepts launched in the last 12 months from mass to luxury brands,


Theresa Yee
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Sustainable Packaging Innovations: Brands - Part 1 Reuse / Refill

Beauty and wellness brands are rethinking and redesigning “greener” packaging solutions with refillable formats and using renewable or upcycled materials in new and interesting ways. This 4-part series of reports highlights all the most innovative and interesting packaging concepts launched in the last 12 months from mass to luxury brands,


Theresa Yee
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Accessible Beauty: the new priority in inclusivity

The beauty industry has made great strides in embracing greater inclusivity in the past few years - from creating diverse colour cosmetics that appeal to all skin tones to offering products to cater for different hair textures, body types, gender identities and age. However, one underserved consumer group that is


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Making beauty packaging more accessible for everyone. An interview with Victoria Watts, founder of CyR.U.S.

This interview is part of an in-depth report about accessible beauty. Read more HERE When it comes to creating packaging that is accessible to everyone, Victoria Watts, founder of CyR.U.S., knows just how to do it. Watts has created a universal and intuitive solution that uses raised, tactile


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What consumers actually expect from brands when it comes to sustainability?

The Beauty Consumer & Sustainability Trends This introduction is an extract to our full report on sustainability and consumer trends. Sign-up and select the free option to access this article, and learn more about the Beauty Consumer & Sustainability Trends. Introduction to a three part report by Theresa Yee, a


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The beauty consumer & sustainability trends - part 3: key trends

In part 3, we highlight 10 sustainable beauty trends to keep on your radar - from dissolvable packaging and refillable to lab-grown ingredients and waterless formulas. This is a 4-part report about sustainability & consumers trends * Introduction - HERE * Macro Trends (part 1) HERE * New Attitudes & Behaviour (part 2)


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The beauty consumer & sustainability trends - part 2: new attitudes & behaviours

What does sustainability mean to consumers in the post-pandemic world? In part 2 of our beauty consumer & sustainability series, we highlight the new desires, priorities, and motivations to buying sustainable products as well as the barriers. This is a 4-part report about sustainability & consumers trends * Introduction - HERE


Theresa Yee
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The beauty consumer & sustainability trends - part 1: macro trends

In part one of our beauty consumer and sustainability series, we outline five of the biggest macro trends in sustainable beauty - from 360 transparency to all-inclusive beauty. This is a 4-part report about sustainability & consumers trends * Introduction - HERE * Macro Trends (part 1) HERE * New Attitudes & Behaviour


Theresa Yee
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The Beauty Consumer & Sustainability 2023

What does sustainability mean to consumers in the post-pandemic world? What are their new desires and priorities when considering beauty’s sustainability. What are shopper’s motivations to sustainable consumption and the roadblocks? This is a 4-part report about sustainability & consumers trends * Introduction - HERE * Macro Trends (part 1)