ready to be a pioneer?
Do you feel the same about your sustainability journey? That somehow you need to pioneer and push for it, but it’s scary at times, because you don’t know where to start? or how to tackle it properly? OK sustainability, it’s not about pioneering anymore as it’s
Sustainable packaging launch
Do you need to get answers about sustainable packaging and product development in beauty? Our masterclass explains how our packaging course can help you Thank you to everyone who attended our masterclass on sustainable packaging. Please sign up to our first course - PACKAGING We will launch the course on
sustainable beauty packaging masterclass
Need to get answers about sustainable packaging and product development in beauty? need answers to the constant critics?need to know which choices you should make about product development and sustainability? we are here to help marketing directors and brand owners make smarter choices about sustainable development. we cut through
You would think you'd know
When it comes to sustainability, we all think we know the drill. The reality might be more complicated than we think.There is no one solution that fits all, and it’s all about adapting your brand ethos to the best solution out there. But what is the best solution
Feeling duped?
You probably have noticed my recent post on LinkedIn about Apple and their new policy on advertising in the AppStore. They have also appointed a former Facebook ads manager to their marketing team. Under cover of privacy and data protection, Apple is creating an entire new paradigm for ads online.
Take your time
I feel, I’m losing my mind. Everything is going so fast around me, and it feels like, there is time to rest, no time to think! On the one hand the world and the economies have slowed down, as we are all still stuck at home. On the other
Feeling vulnerable?
As lockdown is lifted in London this week, most of us here are feeling vulnerable about social interactions. And we don't know how to behave anymore. I feel like I'm an alien in any given social situation. And I'm a social animal so not
the value of beauty
Is the value of beauty in the economic wealth it generates, or the well-being it provides? Does it have to be one or the other? What if the true value of beauty was its legacy. What impact would you like to leave on our planet? re-sources is a new tool
this is not paper
sustainability is a very complex issue. by making shortcuts in our marketing, thinking that it's too long to educate consumers, and that we don't have the #time and space to do so, consumers assume things... and the backlash can be much worth than the well intended
are you eco anxious
quick, quick, quick…. find a solution, make a decision and implement it….. aaarrgghh! But how to make a wise decision when you don’t have all the information you need. When it comes to plastics for instance, you may move to recycled material or components into your current packaging. But
when is enough, enough?
The pressure is on when it comes to moving to “greener” options... how do you deal with it? Although the latest report of the Ellen MacArthur Foundation shows that companies are taking steps towards sustainability, there is a lot to be done, especially in the beauty industry: “ significant advances have
is too much information, transparency?
I was at a Malaysian restaurant this weekend with my good friend Marie. We both love southeast Asian food. It’s been such a long time since I went there - with covid and else - that I didn’t know what to pick. And when my food arrived I