Eva Lagarde

Eva Lagarde

Eva is a sustainable beauty expert that helps beauty brands make informed decisions, building stronger portfolios and better “sustainable” marketing claims.

Eva Lagarde
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A new tool to asses risk related to container/content interaction in cosmetics

CosmetoPack® is launching SafePAC, a new web application for risk assessment of container/content migration in cosmetics. The consortium is looking for new partners to co-fund the tests that will feed SafePAC with new data.  Intended to all players in the cosmetics industry - manufacturers of raw materials, packaging, cosmetic


Eva Lagarde
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Refillution - refillable beauty revolution

A new five-part report, available on specific subscription, detailing the state-of-play in the refillable beauty segment. Will refill become the norm in beauty? What brands have been doing successfully or not? 💡Subscribe as a FREE member to access this content 1 - Refillution - Global Picture & Market Figures 2


Eva Lagarde
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Guide Beauty, how universal design is becoming a competitive advantage

We met with founder Terri Bryant who developed the beauty brand Guide Beauty from her own experience as a makeup artist diagnosed with Parkinson's disease. She went on a journey to develop an inclusive makeup range with easy-to-handle tools that help application. In this article we hope to


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Sustainable Beauty Packaging Innovations - part2

In this four-parts, we release the innovations, we have identified from the supply side, on the market, over the course 2023. * Reduce - here * Reuse (this article) - here * Recycle - here * Recover - here PART 2 - REUSE There are different types of reuse solutions: * Refill through retail service


Eva Lagarde
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Sustainable Beauty Packaging Innovations - part 1

A recap of the latest innovations. In this four-part report, we release the innovations, we have identified from the supply side, on the market, over the course 2023. * Reduce (this article) - here * Reuse - here * Recycle - here * Recover - here PART 1 - REDUCE There are many ways


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Sustainable Beauty Packaging Innovations - part 4

This report mostly focuses on “natural” materials that are fully degradable and can nourish the soil. The solutions are coming up in the market, and here is an example of what we find notable.


Eva Lagarde
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Sustainable Beauty Packaging Innovations - part3

The critical aspect to consider when considering your product's end-of-life is its recyclability. Most beauty packaging has many parts, heavy decorations, or small or intricate sizes that make it difficult to recycle.


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Garancia, joining forces with Pharma-Recharge

This case study is part of THE REFILLABLE BEAUTY REPORT The report has been released in several parts (for a digestible reading) * Introduction and Definitions - HERE * Market Figures - HERE * Consumer Expectations and Behaviours - HERE * Regulations - HERE * Brands Innovations in 2022/23 - HERE * Brands Case Studies:


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From consumer brand to B2B services, how Hello Biome is supporting A better beauty through the science of microbiome.

In late 2018, Dr Elsa Jungman started a project to develop a minimalist skincare line based on the science of microbiome to fill the gap in the market. The beauty brand was launched in late 2020, during an election and the second wave of COVID lockdown, so it was challenging


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Key learning about recycling make-up or how Albéa developed RECYCMakeUp in partnership with CITEO

Why RECYC MakeUp? In an era marked by increasing regulatory measures, legislative initiatives such as the AGEC (France), Climate and Resilience Act (France), PPWR (Europe), and California SB54 (USA) have propelled the agenda towards sustainable packaging practices. These regulations emphasise recyclability, reusability, reduction, and the integration of recycled materials, while


Eva Lagarde
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Beauty Innovations from sunny Los Angeles!

Along with the sun, MakeUp in Los Angeles brought us interesting beauty innovations. The main trend this year was metalisation across the categories. From formulas to packaging, shine is back, and you would ask, what is sustainable about this? Well read on! Check out our live reviews on our instagram


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Pharma-Recharge, a refillable beauty initiative in French pharmacies

Launched in June 2023, the pharma-recharge initiative is led by 5 brands which are mainly distributed in pharmacies. WIth Garancia (Unilever Prestige), Bioderma (NAOS), Pierre Fabre, La Rosée and Mustela (Laboratoires Expanscience), the initiative intends to release a refillable beauty format accessible to all in the french extensive pharmacy network