Eva Lagarde

Eva Lagarde

Eva is a sustainable beauty expert that helps beauty brands make informed decisions, building stronger portfolios and better “sustainable” marketing claims.

Eva Lagarde
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How do Asian markets perceive sustainability?

Sustainability has different aspects and is largely influenced by culture. You probably have already considered how local culture can influence consumption. It was a very trendy topic in the early 2000s largely expressed with the word glocalisation. A mix of globalisation and localisation. Brands offering localised versions of their products.


Eva Lagarde
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Refillable Beauty, just a faff or here to stay?

Refillables are already a market requirement in France, and need to be accounted for, as soon as 2024. Companies will need to report it to the government agency. It will also most certainly come into force into the next PPWR - Packaging and Packaging Waste Regulation - that will be


Eva Lagarde
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The UK Refill Coalition Launches First In-store Trial at Aldi to Reduce Single-Use Plastic Waste

THE INNOVATIVE REFILL SOLUTION REIMAGINES THE WAY CONSUMERS SHOP FOR ESSENTIAL PRODUCTS As part of its shared mission to fight single-use plastic packaging waste, the UK Refill Coalition today launched a pilot at Aldi UK in its Solihull store. Refills are seen as a key component in tackling single-use plastic


Eva Lagarde
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Refillable Beauty 2023 - part 4 - Regulations

THE REFILLABLE BEAUTY REPORT The report has been released in several parts (for a digestible reading) * Introduction and Definitions - HERE * Market Figures - HERE * Consumer Expectations and Behaviours - HERE * Regulations - HERE * Brands Innovations in 2022/23 - HERE * Brands Case Studies: * * ArtDeco - Refillable Native Beauty Brand


Eva Lagarde
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Refillable Beauty - part 3 - Consumers Expectations & Attitudes

We've been listening, reading, and watching what is happening on social media to understand what consumers think about refillable beauty. We saw more discussions surrounding packaging and the waste associated with it, so here is a snapshot of what people make of refillable packaging. THE REFILLABLE BEAUTY REPORT


Eva Lagarde
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Refillable Beauty - part 2 - Market Figures

THE REFILLABLE BEAUTY REPORT The report has been released in several parts (for a digestible reading) * Introduction and Definitions - HERE * Market Figures - HERE * Consumer Expectations and Behaviours - HERE * Regulations - HERE * Brands Innovations in 2022/23 - HERE * Brands Case Studies: * * ArtDeco - Refillable Native Beauty Brand


Eva Lagarde
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Refillable Beauty 2023 - part 1 - Introduction & Definitions

From regulatory constraints to market demand, refillable beauty products are invading the market. They require a shift of paradigm from sourcing, supply chain with production and logistics, as well as retail all the way to recycling. The legal definition of refillable is available in Chapter 4. Jump here. THE REFILLABLE


Eva Lagarde
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How AI is boosting innovation in the beauty world

With the rapid evolution of AI technology following the extraordinary growth of AI bots, beauty companies are gearing up to use AI as a creation enabler for beauty packaging and formulas. AI technology can be controversial, with the likes of ChatGPT, or Adobe AI taking the world by storm, scaring


Univar Solutions - Beauty & Personal Care
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Why is suncare the next big segment in beauty?

A recent report published by Univar Solutions Beauty and Personal Care gives us insights on what is coming in the sun care segment. It seems that the category has great days ahead. The suncare market is currently experiencing an annual growth rate of around 15.3%. It was estimated at


Eva Lagarde
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Latest packaging innovations from MonteCarlo

re/sources found many interesting innovations at LUXEPACK Monaco. All companies are working really HARD to provide or turn their solutions into more sustainable innovations, so we mostly discovered incremental innovations. The three trends that we've identified at the show: 1️⃣ WONDER ✨ Making everything wonderful and engage consumers


Eva Lagarde
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Maison Sabé-Masson or when a soft perfume house is given a new breath

Founded by Isabelle Masson as an ode to purity in perfumery, the Maison Sabé Masson launched an innovative concept of perfume with skincare attributes, in solid or liquid format, for a gentle glide on the skin. “ As a girl, I would sit at my mother's dressing table and


Eva Lagarde
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What happened in New York

MakeUp in New York has closed the doors of its 12th edition with a bang. A great program of conferences and a great variety and quality of exhibitors from luxury packaging, to make-up and skincare formulas or accessories. Here are live video reviews at the show on our Instagram. The