Sustainable Packaging: Brand Innovations & Key Trends 2024 Part 2 - Packaging Disappearance

Our annual packaging innovations trend report highlights the most innovative and interesting sustainable beauty packaging design concepts and initiatives launched in the last 12 months from niche to mass and luxury brands that have caught our attention. Part 2 of this series focuses on packaging that has been designed to minimise waste with beautifully designed keepsake objects.

Our Sustainable Packaging Design Innovations & Key Trends 2024 report is split into three parts:

• Eco Anxiety/Eco-Boredom - link here
• Packaging Disappearance - see article below
• Bio Inspiration - coming soon

*this report feature products launched in January to October 2024.

Macro Trends

re/sources has identified three big macro trends in 2024:

• Eco Anxiety/Eco-Boredom (sensorial / tactile / immersive / inclusive / easy recycling): Bored of the pressures of sustainability, consumers are increasingly seeking beauty products that provide excitement and entertainment with sensorial, holistic and 360 circular design that taps into the mind-connection.
• Packaging Disappearance (refillable / keepsake / reusable / recyclable / luxury vessels): Packaging is no longer just a transportation device or a protective/ application tool, but a keepsake object with value. This trend is all about removing the waste element of packaging and creating a beautiful design piece that can last a lifetime.
• Bio Inspiration (upcycled / recycled materials / marine bioplastics / algae / mushroom / bacteria): Packaging inspired by the natural world and living organisms to ensure the preservation and regeneration of nature and its biodiversity.

Click here to read the full report on each of the three macro trends.

Key Packaging Trends

Packaging Disappearance

• Keepsake Vessels: beautifully designed luxury packaging that can be cherished and used forever.
• Paper Packs: new ways of using paper packaging.
• Easy Refills: refillable beauty packaging simplified for easier refills at home.
• Second Life: plastic-free reusable containers.
• Reusable Pumps: airless pumps made from recycled plastic.