Packaging Trends - a consumer view - Part 2

This is a 4-part report

• The Macro Picture - Part 1_2021
• 7 Sustainable shifts - Part 2 _2021
• Perceptions - Part 3_2021
• Consumer behaviour, challenges & opportunities - part 4_2021

7 SUSTAINABLE SHIFTS

The consumer trends towards more sustainable products have opened up new market possibilities and we see a shift in beauty with brands offering more sustainable choices to consumers. This shift can be split in 7 categories:

1.ECO-INCLUSION

The ‘eco’ beauty movement has traditionally been dominated by white, young, abled-bodied Western affluent voices and faces. 360º sustainability in 2021 requires an intersectional approach, centring inclusion. In response, a new wave of inclusive, sustainable brands is emerging.