Eva Lagarde

Eva Lagarde

Eva is supporting beauty professionals to make informed decisions, and building stronger portfolios and better “sustainable” marketing claims.

Eva Lagarde
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Refillution - refillable beauty revolution

A new five-part report, available on specific subscription, detailing the state-of-play in the refillable beauty segment. Will refill become the norm in beauty? What brands have been doing successfully or not? 1 - Refillution - Global Picture & Market Figures 2 - Regulatory Update 3 - Consumers Expectations & Market


Eva Lagarde
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Guide Beauty, how universal design is becoming a competitive advantage

We met with founder Terri Bryant who developed the beauty brand Guide Beauty from her own experience as a makeup artist diagnosed with Parkinson's disease. She went on a journey to develop an inclusive makeup range with easy-to-handle tools that help application. In this article we hope to


Eva Lagarde
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Sustainable Beauty Packaging Innovations - recap part2

In this four-parts, we release the innovations, we have identified from the supply side, on the market, over the course 2023. * Reduce - here * Reuse - here * Recycle - here * Recover - here PART 2 - REUSE There are different types of reuse solutions: * Refill through retail service (in store


Eva Lagarde
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Sustainable Beauty Packaging Innovations - part 1

A recap of the latest innovations. In this four-part report, we release the innovations, we have identified from the supply side, on the market, over the course 2023. * Reduce - here * Reuse - here * Recycle - here * Recover - here PART 1 - REDUCE There are many ways to REDUCE


Eva Lagarde
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Garancia, joining forces with Pharma-Recharge

Launched in June 2023, the pharma-recharge initiative is led by 5 brands which are mainly distributed in pharmacies. With Garancia (Unilever Prestige), Bioderma (NAOS), Pierre Fabre, La Rosée and Mustela (Laboratoires Expanscience), the initiative intends to release a refillable beauty format accessible to all in the french extensive pharmacy network


Eva Lagarde
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From consumer brand to B2B services, how Hello Biome is supporting A better beauty through the science of microbiome.

In late 2018, Dr Elsa Jungman started a project to develop a minimalist skincare line based on the science of microbiome to fill the gap in the market. The beauty brand was launched in late 2020, during an election and the second wave of COVID lockdown, so it was challenging


Eva Lagarde
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Key learning about recycling make-up or how Albéa developed RECYCMakeUp in partnership with CITEO

Why RECYC MakeUp? In an era marked by increasing regulatory measures, legislative initiatives such as the AGEC (France), Climate and Resilience Act (France), PPWR (Europe), and California SB54 (USA) have propelled the agenda towards sustainable packaging practices. These regulations emphasise recyclability, reusability, reduction, and the integration of recycled materials, while


Eva Lagarde
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Beauty Innovations from sunny Los Angeles!

Along with the sun, MakeUp in Los Angeles brought us interesting beauty innovations. The main trend this year was metalisation across the categories. From formulas to packaging, shine is back, and you would ask, what is sustainable about this? Well read on! Check out our live reviews on our instagram


Eva Lagarde
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Pharma-Recharge, a refillable beauty initiative in French pharmacies

Launched in June 2023, the pharma-recharge initiative is led by 5 brands which are mainly distributed in pharmacies. WIth Garancia (Unilever Prestige), Bioderma (NAOS), Pierre Fabre, La Rosée and Mustela (Laboratoires Expanscience), the initiative intends to release a refillable beauty format accessible to all in the french extensive pharmacy network


Eva Lagarde
Members Public

ARTDECO, a refill-native make-up brand?

This Case Study is part of a report about Refillable Beauty released in several parts (for a digestible reading) * Introduction and Definitions - HERE * Market Figures - HERE * Consumer Expectations and Behaviours - HERE * Regulations - HERE * Brands Innovations in 2022/23 - HERE * Brands Case Studies: * ARTDECO - HERE


Eva Lagarde
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Sustainable Beauty Innovations - Packaging & Formulations (EN)

As we are starting 2024 with a dash, we are releasing a report on all the innovations seen in 2023 in Ingredients and Formulation as well as packaging. We have identified 5 main trends in Ingredients & Formulations : * Upcycling * Not a new concept but a growing one. Similar to waste


Eva Lagarde
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Innovations Durables et Beauté - Emballage et Formulations (FR)

Alors que nous entamons 2024 sur les chapeaux de roues, nous publions un rapport sur toutes les innovations observées en 2023 en matière d'ingrédients et de formulations, ainsi que d'emballages. Nous avons identifié 5 grandes tendances en matière d'ingrédients et de formulations : * Upcycling * Le