Sustainable Packaging: Brand Innovations & Key Trends 2024 Part 1 - Eco Anxiety/Eco-Boredom

Our annual packaging innovations trend report highlights the most innovative and interesting sustainable beauty packaging design concepts and initiatives launched in the last 12 months from niche to mass and luxury brands that have caught our attention.

Our Sustainable Packaging Design Innovations & Key Trends 2024 report is split into three parts:

• Eco Anxiety/Eco-Boredom or Eco-Fatigue - see article below
• Packaging Disappearance - coming soon
• Bio Inspiration - coming soon

*this report feature products launched in January to October 2024.

Macro Trends

re/sources has identified three big macro trends in 2024:

• Eco Anxiety/Eco-Boredom / Eco-Fatigue (sensorial / tactile / immersive / inclusive / easy recycling): Bored of the pressures of sustainability, consumers are increasingly seeking beauty products that provide excitement and entertainment with sensorial, holistic and 360 circular design that taps into the mind-connection.
• Packaging Disappearance (refillable / keepsake / reusable / luxury vessels): Packaging is no longer just a transportation device or a protective/ application tool, but a keepsake object with value. This trend is all about removing the waste element of packaging and creating a beautiful design piece that can last a lifetime.
• Bio Inspiration (upcycled / recycled materials / marine bioplastics / algae / mushroom / bacteria): Packaging inspired by the natural world and living organisms to ensure the preservation and regeneration of nature and its biodiversity.

Click here to read the full report on each of the three macro trends.

Key Packaging Trends

Eco Anxiety/Eco Boredom

• Conscious Creativity: brightly coloured packaging to boost mood.
• Enhanced Performance: protective packaging to preserve ingredients inside.
• Sus-ensorial Design: highly tactile or decorative design to elevate the senses.
• Easy to Recycle: simple to dissemble design for recycling.
• Inclusive Design: packaging featuring universal design applications.
• Sustainable Packing Initiatives: new in-store packaging refill and recycling schemes.