News & Insights for actionable sustainability in beauty
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Theresa Yee
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Sustainable Packaging: Brand Innovations & Key Trends 2024 Part 2 - Packaging Disappearance

Our annual packaging innovations trend report highlights the most innovative and interesting sustainable beauty packaging design concepts and initiatives launched in the last 12 months from niche to mass and luxury brands that have caught our attention. Part 2 of this series focuses on packaging that has been designed to


Theresa Yee
Members Public

Sustainable Packaging: Brand Innovations & Key Trends 2024 Part 1 - Eco Anxiety/Eco-Boredom

Our annual packaging innovations trend report highlights the most innovative and interesting sustainable beauty packaging design concepts and initiatives launched in the last 12 months from niche to mass and luxury brands that have caught our attention. Our Sustainable Packaging Design Innovations & Key Trends 2024 report is split into


Recent Posts

Eva Lagarde
Members Public

When hormonal health is the new wellness with Valerie

Valerie - not your neighbour’s name - but, a new beauty supplement brand, will launch in the UK, in July 2024, aiming at women in perimenopause. Co-founded in December 2023, with R&D spanning back over two years, by beauty retail expert Wizz Selvey and wellness guru Olly


Theresa Yee
Members Public

Consumer & Sustainability Perceptions 2024: UK & Northern Europe

Our Consumer & Sustainability Perceptions 2024 report is part of a series of reports that explores how consumers view beauty and sustainability around the globe.  This report focuses on the UK market and Scandinavian countries (Norway, Sweden, Finland and Denmark). It includes consumer data and insights as well as highlights


Eva Lagarde
Members Public

L’Occitane en provence, impact native?

This case study is part of THE REFILLABLE BEAUTY REPORT The report has been released in several parts (for a digestible reading) * Introduction and Definitions - HERE * Market Figures - HERE * Consumer Expectations and Behaviours - HERE * Regulations - HERE * Brands Innovations in 2022/23 - HERE * Brands Case Studies:


Eva Lagarde
Members Public

The Unseen launches mascara with algae-based black pigment

UK beauty trailblazer, The Unseen, is unveiling a groundbreaking bio-based black pigment sourced from upcycled algae waste biomass. This innovative pigment, developed over a span of five years in collaboration with Living Ink Technologies, a specialist in eco-friendly pigments and inks, marks a significant leap in sustainable cosmetics. Algae as


Eva Lagarde
Members Public

When tinctorial plants colour lips with Le Rouge Français

Founded in 2020 by Elodie Carpentier and Salem Ghezaili, Le Rouge Français is embracing the language of luxury while providing exquisitely green formulations. Sourced from tinctorial plants, all pigments or dyes are botanical, making it a patented, natural and make-up brand. The range is vegan and certified organic, with formulas


Sara Vincini
Members Public

Waste Not, Want Not - How Matsos Transforms Fashion Waste into Luxurious Cosmetics Caps

It’s no secret that the fashion industry has its own challenges when it comes to pollution and waste, especially when looking into fast fashion. It is estimated that 92 million tons of textile waste are produced annually globally, which makes up around 7% of the world’s total amount


Eva Lagarde
Members Public

New EU rules to reduce, reuse and recycle packaging

On Wednesday 24th April 2024, The European parliament adopted new measures to make packaging more sustainable and reduce packaging waste in the EU. The regulation, which aims to tackle constantly growing waste, harmonise internal market rules and boost the circular economy, was approved with 476 votes in favour, 129 against


Eva Lagarde
Members Public

Longevity and Biomimetism were among the trends at InCosmetics in Paris

InCosmetics was back in the event calendar in Paris this year with a vivid exhibition and a packed 3 days. Innovations seemed less strong in appearance, but deep in Research and Development in my opinion. In other words, innovations may have looked a bit pale to the untrained eyes but


Sara Vincini
Members Public

Unveiling a new generation of all-natural and upcycled silicone alternatives with Greentech

In order to answer consumer concerns, the beauty industry has been working hard to reduce harmful effects of ingredients on the environment, as well as avoid toxicity concerns related to human health. More and more brands are turning to natural alternatives to remove controversial substances in beauty, cosmetics, and personal


Eva Lagarde
Members Public

PERS or when quiet luxury branches out into skincare

P.E.R.S - which stands for Protect, Enhance, Repair, Stimulate - is the new French skincare brand that aims to bring routine essentials to optimum potency. The range is composed of only 7 products in a 4-step routine and offers a sunscreen gel all the way to a


Sara Vincini
Members Public

A new cosmetic active sourced from conservation agriculture, or how Expanscience is expanding on the meaning of sustainable beauty

In late March, we attended the Expanscience seminar in the preamble of InCosmetics global that will be held in Paris in mid-April, where they announced a new cosmetics active. In the past few years, conservation agriculture has gained increasingly more traction in the sustainability discourse, and with good reason. Soil


Eva Lagarde
Members Public

Vitalism, is the next big beauty trend - according to Beautystreams

It’s all about living longer while living stronger, expressed Beautystreams in its latest endeavour; “Cosmovision”, a macro forecast that examines large-scale societal trends and their potential effects on the beauty industry.  This article is an extract of the Beautystreams report, available HERE It is more about mindset and outlook