From brand closures to reselling at explosive prices, what is the reality of the current market? Still vibrant, still bringing creative ideas to life. The Beauty market continues to attract fervent entrepreneurs in the pursuit of releasing yet another miracle product on the market. But what makes or breaks a
A recent survey from IFOP (Sociovision) and Luxus+ was released at the Luxeperience event in Paris, revealing the updated profiles of luxury buyers and providing insights into why and how they purchase luxury items. From luxury experiences to physical products, consumers are seeking authenticity, creativity, and interactivity. What defines the
When it comes to beauty for luxury brands committed to sustainability, a major contradiction has persisted: how do you integrate connected technologies like RFID or NFC for traceability and consumer engagement without creating permanent plastic waste that undermines your environmental promises? The technical demands of connected packaging often force compromises,
CEW US recognizes Babo Botanicals for pioneering low-plastic packaging and high-performance, plant-based formulas for all hair types
Imane Birkani didn’t set out to build a beauty brand. Not at first. During the quiet, uncertain months of the pandemic, she began documenting her own hair-loss journey. A deeply personal story shaped by genetics and hormones, and one she had carried since puberty. What started as an online
Core Biogenesis has won the L’Oréal Big Bang Beauty Tech Innovation Challenge 2025 in the Future Science and Sustainability category. The award was presented by Barbara Lavernos, Deputy CEO in charge of Research, Innovation and Technology at L’Oréal, during the grand finale of this year’s challenge. The
Being sustainable is great, but if you don't measure progress, you may as well remain silent. TechnicoFlor, the French fragrance House, had developed a specific tool for measuring the carbon footprint of fragrance formulas. Called Global ScenTrack®, this methodology enables the calculation of the carbon footprint of fragrance
The hair care market is undergoing an evolution driven by consumer demands for naturalness and sustainability. Silicones, once essential, are being used less frequently due to their synthetic origins, often non-biodegradable nature, environmental concerns, and negative consumer perception. Regulatory actions, such as EU restrictions on D4/D5 silicones and upcoming
When it comes to sustainable, effective skincare and cosmetics, France has undoubtedly positioned itself as a clear powerhouse. Home to an ever-growing range of “clean beauty” brands, the country – most specifically, the Mont Ventoux area of Provence – is also the birthplace of Aroma-Zone. Already well known in France thanks to
In its latest "Who Cares? Who Does? Sustainability 2025" report, now in its 7th year, Kantar Worldpanel examines the gap between consumer concern for sustainability and their actual actions.
In their move towards increasing sustainability, Coty is " proving that sustainability and desirability can coexist and elevate one another " as stated by CEO, Sue Nabi, in Coty's latest sustainability report "Beauty that lasts". In 2025, the beauty giant has "reimagined BOSS The Scent
The new American brand, which debuted in February 2025, is dedicated to promoting inclusivity in beauty and has already garnered several design awards for its innovative design. The brand has created uniquely designed products for ease of use and has received certification from the American Arthritis Foundation. We knew accessibility
As seen in the latest beauty show, we have identified a few innovation that brings the refill and the consumer experience up a notch. With monomaterial simplicity and intuitive gestures, these new packs cater to a more conscious and innovative beauty. A new refill for foundation Berlin Packaging Beauty has
As this year 5th edition of British Beauty Week, we were able to capture a few talks to understand the current situation of the Industry and its future. From AI innovations, to Biotech, and of course sustainability, the vibrant British Beauty demonstrated strength.