Sustainable Packaging Innovations: Brands - part 2 Reduce
Beauty and wellness brands are rethinking and redesigning “greener” packaging solutions with refillable formats and using renewable or upcycled materials in new and interesting ways.
This 4-part series of reports highlights all the most innovative and interesting packaging concepts launched in the last 12 months from mass to luxury brands, split into the 4R’s:
In part two, Reduce, we explore the latest packaging innovations in beauty including aluminium and paper as well as dissolvable materials that leave no waste.
Aluminium & Glass Packaging
Chanel
The new Chance by Chanel bottle features an aluminium decoration created by g.pivaudran. It will be used across all formats of the fragrances - 35ml, 50ml, 100ml and 150ml - launching with the 100ml version. The anodised aluminium format will roll out in other sizes in 2024.
Why it’s interesting? The Chance Eau Fraiche Eau de Toilette range now boasts an anodised aluminium strip, made in France, which replaces the galvanished polised brass that the brand used previously.
Market: Global
Launch: June 2023
Chanel has also created a lipstick housed in a glass case - part of the new 31 Le Rouge Lipstick collection.
Why it’s interesting? It’s the brand’s first lipstick to be packaged in glass. Four years in the making (according to Premium Beauty News), the lipsticks were developed by a Japanese glassmaker. The faceted case is inspired by the mirrors that line the staircare of the 31 Rue Cambon shop. The tube features an aluminium refill with the lipstick formula. The refills are interchangeable and there is no need to completely use up the product before changing the refill.
Market: Global
Launch: August 2023
