Packaging Trends - a consumer view - Part 4

This is a 4-part report

• The Macro Picture - Part 1_2021
• 7 Sustainable shifts - Part 2 _2021
• Perceptions - Part 3_2021
• Consumer behaviour, challenges & opportunities - part 4_2021

CONSUMER BEHAVIOUR: CHALLENGES & OPPORTUNITIES

BUT DO CONSUMERS REALLY ACT?

One of the most fundamental challenges with sustainable consumer behaviours – or any ‘good’ behaviours like healthy eating, smoking cessation etc – is the Intention or Value-Action Gap. The difference between the concern/values consumers say they have or feel towards different issues and the way they actually behave towards them.