Joanne Bell

Joanne Bell

Strategic communications expert helping businesses to tackle the challenges keeping them up at night, particularly around sustainability; bringing great ideas to life across all channels.

Joanne Bell
Members Public

Packaging Trends - a consumer view - Part 3

This is a 4-part report * The Macro Picture - Part 1_2021 * 7 Sustainable shifts - Part 2 _2021 * Perceptions - Part 3_2021 * Consumer behaviour, challenges & opportunities - part 4_2021 Perceptions In this article, we are going to review consumer perceptions towards packaging. PAPER PREFERRED Cardboard is


Joanne Bell
Members Public

Packaging Trends - a consumer view - Part 1

The Macro picture What do consumers think about sustainability? What are the emerging trends in packaging that can deliver on sustainability and competitive brand value? What are the consumer barriers to sustainable behaviour and how can brands help overcome them? This is a 4-part report * The Macro Picture - Part


Joanne Bell
Members Public

Packaging Trends - a consumer view - Part 4

This is a 4-part report * The Macro Picture - Part 1_2021 * 7 Sustainable shifts - Part 2 _2021 * Perceptions - Part 3_2021 * Consumer behaviour, challenges & opportunities - part 4_2021 CONSUMER BEHAVIOUR: CHALLENGES & OPPORTUNITIES BUT DO CONSUMERS REALLY ACT? One of the most fundamental challenges with


Joanne Bell
Members Public

Packaging Trends - a consumer view - Part 2

This is a 4-part report * The Macro Picture - Part 1_2021 * 7 Sustainable shifts - Part 2 _2021 * Perceptions - Part 3_2021 * Consumer behaviour, challenges & opportunities - part 4_2021 7 SUSTAINABLE SHIFTS The consumer trends towards more sustainable products have opened up new market possibilities and