Gems
News about Indie Beauty Brands. We called them "Gems" on the market. Little "pépites" that are bringing inspirational innovations on the market with regards to sustainability. Sustainable Innovations. Sustainable Beauty. Indie Beauty.
London-based biomaterials startup Shellworks has successfully raised $15 million in a Series A funding round
London-based biomaterials startup Shellworks has successfully raised $15 million in a Series A funding round (roughly £11 million or €15 million) to scale the production of its sustainable, plastic-free packaging alternative, Vivomer. The round was led by Paris-based impact investment fund Alter Equity, with participation from Nat Friedman (NFDG), JamJar,
More than skincare: Dulcie’s (former Haeckels) one-of-a-kind sustainable journey
Dulcie, a skincare brand deeply rooted in nature, demonstrates that 13 years on, working in symbiosis with our planet can truly make a business sustainable.
Packaging and consumer experience: when design becomes a lever of desire
An overview of design ideas from Indie brands to break the mould of traditional beauty.
Antati Skincare, offering a new beauty language for Arab skin
Antati, meaning "You" in Arabic is developed with mesopotamia in mind - constantinople - the birth of humanity. It targets Arabs from mesopotamia and arabs from the arabian peninsula who are subject to arid climate conditions.
Creating the Nespresso of professional hair colour
The professional hair colour industry is getting a digital upgrade. YUV, the new salon system from eSalon founder Francisco Gimenez, promises precision, personalisation and far less waste. A glimpse into how technology can make beauty both smarter and more sustainable.
Wildsmith, the British botanical beauty, expands its range
Wildmsith is a botanical and science-backed beauty brand that incorporates lab-brown ingredients with harvested and extracted actives for heightened potency with a high level of naturalness. They are in this category of hyper-natural, and hyper-enjoyable textures, while being super efficacious. Gone are the days of “just” sustainable beauty, but we
Parudeesa, reinventing a simple gesture into a lavish ritual
After four years of research and development, Parudeesa (Pa-roo-dee-sah), a new beauty indie based in London, is launching into the body care market with an eco-conscious and luxurious deodorant that claims to be as effective as an anti-perspirant. (We've tested it! It works wonders.) Rooted in a "
The colour of luxury by Aora Mexico
The new indie make-up brand, just born out of Mexico, AORA MEXICO was launched last week in the United States and is aiming to reach a global audience. Filled with a spark that resonates with the new generation of independent thinkers, Aora Mexico aims to democratize color for a vibrant
S2K and the all-in-one “Charismastick”
The Charismastick by S2K Paris, launched in France in 2024 by founder Cherazad Sekkai, after a 2 year development phase. The idea behind the all-in-one product was to bring an easy makeup tool for busy women. The Charismastick is the first product launched by S2K Paris. This multifunctional 4-in-1 stick
The Island Cosmetics on making sunscreen a simple everyday beauty gesture
Started in 2020, with the Co.Lab.Ora lab in France, Sarra Vencatachellum went on a mission to develop a make-up product with high sunscreen, finding the best of both worlds. A powerful foundation with a robust SPF50. The task was easier said than done. After three and half years
When one beauty product might be just enough
While visiting MakeUp in New York, we met with Dr. Natacha Bonjout, founder of her eponymous brand, Bonjout Beauty, a French beauty brand based on the East Coast of the United States. Focused on beauty from the French Riviera, the pharmacist founder wanted to launch a beauty product full of
Accounting for carbon impact might be simpler than you think!
Thanks to today's technology, it is becoming easier to measure product life cycle (LCA) with task automation and open access to a global database. LCA is crucial to helping inform decision-making in product development that aligns with sustainability strategy.