Sustainable Beauty Packaging Innovations - part 4
This report mostly focuses on “natural” materials that are fully degradable and can nourish the soil. The solutions are coming up in the market, and here is an example of what we find notable.
In this four-parts, we release the innovations, we have identified from the supply side, on the market, over the course 2023.
PART 4 - RECOVER
In this report, we mostly focus on “natural” materials that are fully degradable and can nourish the soil.
The solutions are coming up in the market, and here is an example of what we find notable.
ADJUSTABLE ECO-BRUSH
About
Retractable makeup brush with full wood handle.
2-in-1 contour brush to perfectly master makeup results with only one tool. Different positions allow to adjustment the shape of the brush head.
- Position 0: brush is closed, protecting fibres when stored
- Position 1: short head, dense fibre, ideal for sculpting cheekbones or jawlines
- Position 2: Long head, more supple, perfect for full-face diffuse makeup results
- Vegan brush with ultra-soft animal-free fibers
Why it’s interesting/sustainable:
- No plastic part in the mechanism, even hidden.
- Customisation can include laser engraving for no use of ink.
Supplier: TAIKI Cosmetics
Location: France, USA - Location: global
Release Date: June 2023 (@MakeUp in Paris)
ICONIC WOODACITY 2.0
AboutWoodacity® has now been released with a classic ‘click’ closure and new premium options with noble wood. The refillable lipstick is designed for increased sustainability and an engaging consumer experience, bringing together the two companies’ expertise in lipsticks and wooden componentry. Iconic Woodacity® features Aptar's Iconic mechanism, wrapped in a mono-material wooden casing from Quadpack.
Why it’s interesting/sustainable:
Full wood router with no plastic inserts inside the packaging. The mechanism can be easily inserted and removed. Aptar & Quadpack have developed a second iteration of this innovation where the cap simply clicks instead of turning down.
Supplier: Aptar Beauty (France) - Quadpack (Spain)
Location: Spain / France - Delivery: Worldwide
Release Date: Sept 23 - version 2.0 (version 1.0 June 22)
MYCELIUM INSERT - HK BIOTECH
About
Mycelium is grown on agricultural waste materials to create a biodegradable and sustainable alternative to traditional packaging materials. The mycelium grows through the substrate, binding it together and forming a strong, lightweight material that can be moulded into various shapes and sizes. Once the mycelium has fully colonized the substrate, it is dried to stop further growth and sterilized to prevent any potential contamination.
Why it’s interesting/sustainable:
- biodegradable, compostable, and can be used for a wide range of applications
- lightweight, can reduce transportation costs and energy consumption during shipping
- customizable to fit specific needs (water resistance or durability, even antimicrobial) or varying sizes/shapes
- lower cost compared to traditional packaging materials
Supplier: HK Biotech
Location: China_ Shengzen
Delivery: Worldwide
Release Date: June 23 (@LuxePack édition spéciale)
