How sensorial design becomes the new attraction of beauty
Coverpla offers a signature bottle to match Egoscentrique’s free spirit Italian niche brand.
Egoscentrique has chosen the excellence of Italian perfumery for an experience with no limitations—a genderless fragrance free from sectarianism or contingencies.
Starting with a spectacular cap, the brand sought out Coverpla to find the perfect bottle from its collection. It was fate: the Mystère model was the obvious choice.
The Mystère bottle, designed by Coverpla with a spherical shape, becomes an
extension of the brand’s astonishingly original cap. With this contemporary
creation decorated in white, it is difficult to distinguish where the cap ends and
the bottle begins. The brand chose a 50ml format perfectly adjusted to the
volumes of the cap.
Freedom of choice
CliMax & Tell, Après Moi le Déluge, Whoremones, Avec Muah and Zest Me Up!... These are fragrances for people without prejudice, for free spirits with a strong identity and an existential approach.
The five creations were entrusted to talented Italian perfumers, both major names and emerging creatives. “Italian savoir-faire is our guarantee of excellence, ethics and modernity,” the brand says.
For Egoscentrique, each bottle is approached like “a couture masterpiece,” according to the brand, with a sophisticated design and emblematic bottles conceived to make a statement both in the intimate areas of the home and in the window displays of the most avant-garde boutiques. The object itself becomes a work of art, and the fragrance takes on the role of an identity.
Coverpla, at the heart of the Italian experience, relished this adventure, joining in the brand’s aesthetic quest. The Mystère bottle stood out thanks to its rounded shape and the 50ml size of its version. It is a perfect match for both the shape of the sculptural cap and the brand's luxurious spirit of eccentricity. With Egoscentrique, the bottle becomes an object of distinction. Shape meets essence. As such, these new fragrances express themselves through a particularly elaborate graphic game, seeking individuality in a trail of freedom where nothing is forbidden, where there are no gender distinctions, and where there is no such thing as conformity.
