Sustainability in the beauty industry: Future Macro Trends

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Sustainability is a pressing issue for the beauty industry. Consumers are no longer content with merely purchasing products - they want to be part of the sustainability conversation and demand that brands make a meaningful difference. Explore how beauty brands can meet this challenge while staying true to their brand and staying profitable.

Here below is the second and third part of this report, presented in three parts:

1 - Consumer Perspectives - HERE

2 - Macro Trends

3 - Key Takeaways

2 - MACRO TRENDS

• ECO-ANXIETY
• PACKAGING DISAPPEARANCE
• BIO-INSPIRATION

ECO-ANXIETY

Consumers Perceptions in the world today

• Fear of the future
• 75% of young people fear for the future. There is a lot of peer pressure, 
  => Brands need to display Transparency:
  - using blockchain technology like Clarins TRUST
  - supply chain details, trade know-how and master (glass making for instance), sourcing stories (sourcing and farming cosmetics ingredients (example: Dr Bronner) from small communities of women to support their lives, etc.)
  
  => The entire industry is working together, finding solutions together
  
• Fear of greenwashing
  => Brands should explain that Sustainability is a Test & Learn process
  and a step-by-step approach.
  => Failure is learning … Anglo-Saxon tend to go and open the market, French tend to wait and see… when french are leaders in beauty…
• => Brands should have 360° approach : circular approach compared to a linear approach to products
  => holistic approach is also connected to people wellbeing
  Hollistic = People, Planet, Profit

PACKAGING DISAPPEARANCE

Packaging = Waste
=> The waste aspect of packaging is disappearing. As an industry we need to help consumer dissassociate packaging with the idea of waste.
Most of all consumers want packaging to biodegrade / disappear in other words, so they don't have to worry about the end of life.

Luxury Vessels

• Packaging is more than just a transportation device but a keepsake object
• Refillable packaging can turn host-packaging into a luxury object
• Artists collaborations can be organised for limited edition, creating activation for the brands
• Smart packaging with IoT (Internet of Things) to display all required information to consumers: regulatory information about packaging (European Product Passports : sourcing info, recycling info, etc.)

BIO INSPIRATION

• RECYCLED - Upcycled
  - Recycled materials: careful PCR quality in the world
  - Upcycled ingredients: careful the one that are not really upcylced, that would be used anyways
  - Inno: Kaffe Bueno, Upircle beauty, Expanscience / Mustela
• BIOTECH - an answer to all naturals
  - Mycelium - Ecovative,
  - Seaweed - Codif, Algamoil, Notpla, etc.
  - Bacteria : shellworks, Gallinee, 
  - Vertical farming
• HOLISTIC
  - Diverse
  - Disable
  - Affordable

=> Wellbeing of people and the planet