News & Insights for actionable sustainability in beauty
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Theresa Yee
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Sustainable Packaging: Brand Innovations & Key Trends 2024 Part 2 - Packaging Disappearance

Our annual packaging innovations trend report highlights the most innovative and interesting sustainable beauty packaging design concepts and initiatives launched in the last 12 months from niche to mass and luxury brands that have caught our attention. Part 2 of this series focuses on packaging that has been designed to


Theresa Yee
Members Public

Sustainable Packaging: Brand Innovations & Key Trends 2024 Part 1 - Eco Anxiety/Eco-Boredom

Our annual packaging innovations trend report highlights the most innovative and interesting sustainable beauty packaging design concepts and initiatives launched in the last 12 months from niche to mass and luxury brands that have caught our attention. Our Sustainable Packaging Design Innovations & Key Trends 2024 report is split into


Recent Posts

Eva Lagarde
Members Public

Sustainable Beauty Packaging Innovations - part2

In this four-parts, we release the innovations, we have identified from the supply side, on the market, over the course 2023. * Reduce - here * Reuse (this article) - here * Recycle - here * Recover - here PART 2 - REUSE There are different types of reuse solutions: * Refill through retail service


Eva Lagarde
Members Public

Sustainable Beauty Packaging Innovations - part 1

A recap of the latest innovations. In this four-part report, we release the innovations, we have identified from the supply side, on the market, over the course 2023. * Reduce (this article) - here * Reuse - here * Recycle - here * Recover - here PART 1 - REDUCE There are many ways


Eva Lagarde
Members Public

Sustainable Beauty Packaging Innovations - part 4

This report mostly focuses on “natural” materials that are fully degradable and can nourish the soil. The solutions are coming up in the market, and here is an example of what we find notable.


Eva Lagarde
Members Public

Sustainable Beauty Packaging Innovations - part3

The critical aspect to consider when considering your product's end-of-life is its recyclability. Most beauty packaging has many parts, heavy decorations, or small or intricate sizes that make it difficult to recycle.


Eva Lagarde
Members Public

Garancia, joining forces with Pharma-Recharge

This case study is part of THE REFILLABLE BEAUTY REPORT The report has been released in several parts (for a digestible reading) * Introduction and Definitions - HERE * Market Figures - HERE * Consumer Expectations and Behaviours - HERE * Regulations - HERE * Brands Innovations in 2022/23 - HERE * Brands Case Studies:


Eva Lagarde
Members Public

From consumer brand to B2B services, how Hello Biome is supporting A better beauty through the science of microbiome.

In late 2018, Dr Elsa Jungman started a project to develop a minimalist skincare line based on the science of microbiome to fill the gap in the market. The beauty brand was launched in late 2020, during an election and the second wave of COVID lockdown, so it was challenging


Eva Lagarde
Members Public

Key learning about recycling make-up or how Albéa developed RECYCMakeUp in partnership with CITEO

Why RECYC MakeUp? In an era marked by increasing regulatory measures, legislative initiatives such as the AGEC (France), Climate and Resilience Act (France), PPWR (Europe), and California SB54 (USA) have propelled the agenda towards sustainable packaging practices. These regulations emphasise recyclability, reusability, reduction, and the integration of recycled materials, while


Eva Lagarde
Members Public

Beauty Innovations from sunny Los Angeles!

Along with the sun, MakeUp in Los Angeles brought us interesting beauty innovations. The main trend this year was metalisation across the categories. From formulas to packaging, shine is back, and you would ask, what is sustainable about this? Well read on! Check out our live reviews on our instagram


Theresa Yee
Members Public

Sepia: making skincare clinical trials more inclusive

With a focus on inclusivity, sustainability and transparency, Sepia is on a mission to provide inclusive skincare products for everyone and all skin tones.  Co-founded by Mike Modula, a 20-year beauty industry veteran who previously held executive positions at Sephora, and Anna Bueno, a clinical researcher with 15 years’ experience


Eva Lagarde
Members Public

Pharma-Recharge, a refillable beauty initiative in French pharmacies

Launched in June 2023, the pharma-recharge initiative is led by 5 brands which are mainly distributed in pharmacies. WIth Garancia (Unilever Prestige), Bioderma (NAOS), Pierre Fabre, La Rosée and Mustela (Laboratoires Expanscience), the initiative intends to release a refillable beauty format accessible to all in the french extensive pharmacy network


Eva Lagarde
Members Public

ARTDECO, a refill-native make-up brand?

This case study is part of THE REFILLABLE BEAUTY REPORT The report has been released in several parts (for a digestible reading) * Introduction and Definitions - HERE * Market Figures - HERE * Consumer Expectations and Behaviours - HERE * Regulations - HERE * Brands Innovations in 2022/23 - HERE * Brands Case Studies:


Theresa Yee
Members Public

Beauty & Diversity 2024: Brands & Product Trends - Part 2

This two-part report will help beauty and wellness brands understand how to develop products for diverse audiences and create more inclusive marketing and social campaigns. In part 2 of this series, we take a look at some of the key emerging trends and highlight the top beauty and wellness brands