Latest Innovations in Accessible Packaging Design

Making beauty products easier to open, hold or use is part of offering a more universal beauty. Innovations are growing in many different directions, including inclusive design. Did you know that One billion people around the world live with some form of disability - that’s 15% of the global population? It will only grow in the years to come, with an ageing population and more awareness of neurodivergence and the normalisation of intellectual and physical differences.

Cosmogen maxi Squeeze’n Detox

COSMOGEN's MAXI SQUEEZE'N DETOX packaging, featuring a silicone applicator with soft spikes specially designed to treat the scalp gently, is now available with the Aavrani Scalp Detox.

The entire range is composed of applicators on top of squeezable tubes for massaging, sculpting, cleansing, and scrubbing, allowing for a wide range of applications for hair, body and skin care with a controlled and precise application without the mess.

The whole SQUEEZE’N range of applicators is reusable—better for the environment—and uses the patented ON/OFF rotary system. This system allows you to dispense the formula (ON), apply it, and clean the pad with soapy water (OFF).

The Finger Sponge by Cosmogen

This multi-purpose sponge offers a new gesture to perfect the complexion and makeup of all areas of the face. For better control, the sponge It hold on the finger thanks to the hole at its bottom. Then, it is used as a finger. 

The slanted side helps conceal dark circles. The pointed side reaches hard-to-reach areas. The domed side allows light touch. Made of PU. It can be used wet or dry. Antibacterial additive option. Exclusive shape on request.

Guerlain chooses Aptar Beauty as the pump supplier for L’Art et la Matière

The GSA dispensing pump is used for the collection’s scented hand and body lotions and soaps. This best-selling, iconic pump is made at Aptar Beauty’s Chieti facility in Italy. It features a robust technology for high-performance actuation, as well as a metal-free pathway to avoid contact between metal parts and the formula for optimum formula compatibility and integrity.

The screw-on, twist-to-lock pump makes it easy to use and refill, while the collar is anodised in gold for a premium look consistent with the rest of the collection.

Multi Intensity Brush Eyes by Texen

Texen’s Multi-Intensity Brush is a patented innovation that allows the density and length of its bristles to be altered thanks to a rotary system in the ferrule. 

This dual-ended applicator combines a modular brush at one end with a tapered, fixed brush designed for applying dense, ultra-defined eyeliner at the other. The ferrule in the oval section can be adapted to a range of angles and positions. 

• A dual-ended applicator for five distinct uses
• Fully customisable

Future Disc Top by Aptar

Aptar introduces fully recyclable, e-commerce capable disc top closure for beauty and personal care applications. Future Disc Top is mono-material (100% PE) and fully recyclable when paired with a PE or PET bottle. Versions of the closure produced with post-consumer recyclable (PCR) content are also available.

Future Disc Top incorporates a locking/unlocking ring that ensures it remains secure during transit and minimizes potential breakage or leaks.

Available in numerous color variations it is suitable for a wide range of formulas and viscosities.

Powder Breathe by Albéa

Albéa introduces Powder Breathe, the loose powder revolution.

It allows a controlled dosage of the powder with improved cleanliness at opening. The powder returns when closing the cap (no more mess).

This solution is easily refillable with a soft pouch. Thanks to the choice of material, it is also recyclable and fully customisable.