A facelift, without a facelift - myLiftingRoller by MyBlend

Beauty regimens are becoming more modern and technical, merging skincare actives with smart tools to enhance product efficacy and the consumer experience. It's about building a "clinical" routine at home.

Following the trend toward holistic beauty, myBlend, released a tool earlier this year developed with Nuon Medical, a specialist in smart tools for beauty products.

Embodying the concept of ‘augmented beauty’ using Nuon Medical technology, expertise with a collaborative approach with myBlend, with the creation of myLIFTINGroller.

With this launch, myBlend is taking a new approach to its mechanical massage roller, a flagship product that has been a hit with consumers since the brand’s launch in 2022. myBlend, getting into beauty tech with this massage tool to combine user experience with a promise of effectiveness.

The device combined three technologies. Working in partnership with the brand, Nuon Medical shared its expertise by overseeing the technical development of the product, from design through to delivery to its warehouses in Amiens. The brand’s scientific experts recommended combining microcurrents, which have already proven their worth in myBlend salon treatments. These stimulate the skin’s muscles and the natural production of collagen and elastin. Added to this is vibration, which boosts microcirculation, oxygenates cells, enhances radiance and increases the penetration of active ingredients into the skin. Then comes the dual-head mechanical massage unique to the original roller.

myBlend has anticipated the combined use of these technologies with its Superserum Fermeté, and has validated with Nuon the compatibility of its active ingredients with the device, particularly in its role as an electrical conductor. myBlend aims for a strong synergy between formula and technology to reawaken the skin’s vital forces; here, the serum is a concentrate of pro-collagen firming peptides that is entirely complementary.

Lift, firm and sculpt

True to its commitment to expertise, myBlend scientifically validates all its products through clinical trials involving large sample groups, in this case, around thirty women aged between 45 and 60. Several assessment methods were used (instrumental measurements and density assessments via ultrasound, standardised and 3D photographs, etc.). After just 7 minutes of use per day for 35 days, the results were visible: facial features appeared lifted, contours redefined, and the skin more elastic and denser. On average, the women looked 1.4 years younger.

“We found in Nuon a partner capable of meeting our challenges, and even exceeding them, through an informed and creative proposal that represents a technological evolution without breaking with the existing model. We commend Nuon’s creativity in bringing this desirable and effective product to life,” concludes Virginie Avril, Marketing Director at myBlend.