Wildsmith, the British botanical beauty, expands its range

Wildmsith is a botanical and science-backed beauty brand that incorporates lab-brown ingredients with harvested and extracted actives for heightened potency with a high level of naturalness. They are in this category of hyper-natural, and hyper-enjoyable textures, while being super efficacious. Gone are the days of “just” sustainable beauty, but we are now in an era of Green meets Efficacy!

Their newest formulations, serum and face cream, were made to work in tandem, and are a clinically proven and “botanically intelligent” expressed Wildsmith,  “ as they bring high-performance actives into weightless textures designed for skin in flux” .

“The serum delivers brightening polyphenols and barrier-supporting niacinamide. The cream seals in moisture with a patented slow-release system that hydrates for 72 hours without ever feeling heavy. Together, they restore balance. Calm inflammation. Support your skin through summer’s changes, whether that’s travel, heat or a shift in pace.” said the brand

Wildsmith Skin Radiance Light Serum is a featherlight, antioxidant-rich formula designed to brighten and even tone while protecting against photodamage and pollution. With Niacinamide, English Mulberry and Resveratrol, it’s ideal for dull, city-stressed or sun-exposed skin — leaving it smooth, balanced, and visibly radiant.

The New Wildsmith Skin Hydrating Light Cream, is a silky, silicone-free gel-cream that provides up to 72 hours of hydration via slow-release bioactives. With upcycled English Barley ferment, Pentavitin and Niacinamide, it calms, hydrates, and strengthens the skin barrier — without clogging or weighing skin down. 

This also answers the “Climate Adaptive” trend because this product is particularly suited to warmer climates, oily or blemish-prone skin, and those seeking a naturally dewy glow.

Both product are infused with an uplifting essential oil blend of Linden, Lavender, Neroli and Chamomile.

A clean formula comes with a clean packaging

The serum is house in a glass bottle, and the cream is housed in bio-based jar of Vivomer by English start-up Shellworks. The jar is fully compostable and will degrade fully overtime leaving ZERO microplastics behind, since it is made from fermentation.

“ This launch marks the next step in Wildsmith’s 2025 packaging transition, which began earlier this year while moving into Vivomer solutions. Now, the brand’s most innovative texture to date — Hydrating Light Cream — leads a new chapter in conscious skincare: high-performance formulas paired with uncompromising sustainability.