The airless revolution now in square format – introducing Lumson’s new TAG ELECTA

Lumson, an Italian leader in premium cosmetics packaging, has grown its TAG collection with the recent addition of a truly unique solution. Let’s take a quick step back and look at the company’s TAG range first, to then introduce the revolutionary TAG ELECTA. Sophisticated and functional Lumson’s Techno Airless Glass (TAG) is the first airless system with a pouch developed in a glass bottle, achieved by harnessing the company’s long-standing expertise in working with glass.

Each product in the collection is enhanced by the inner lacquering decoration technique, which Lumson has developed specifically to confer a higher brand positioning and a more elevated and luxurious look and feel for the bottle.

Marking an important milestone

As Lumson prepares to celebrate its 50th anniversary, the company has recently launched its first-ever airless solution with a pouch in a square design – the first of several new innovations that Lumson is poised to introduce over the course of this milestone year.

TAG ELECTA is the new addition to the company’s already wide portfolio that includes a range of airless solutions in different sizes – from 15 to 100ml – and materials, such as glass, plastic, paper, and aluminum.

TAG ELECTA is available in 15, 30, and 50ml, and is the result of Lumson’s great expertise in working with and decorating glass - a material that, with its grace and versatility, lends itself perfectly to be used in the cosmetic world.

With its sculpted, harmonious design characterised by geometric purity and precision, TAG ELECTA combines functionality with an aesthetically pleasing look. But there’s even more: its linear shapes are blended with a bold colour choice – a vibrant, energetic orange which, thanks to the use of inner lacquering decoration, perfectly enhances and highlights the bottle’s silhouette. Gold hot stamping and a shiny gold cap and pump add that extra touch that makes TAG ELECTA truly unique.

A contemporary, sophisticated solution with distinctive character, TAG ELECTA also encapsulates the sustainability and safety that Lumson always champions. Thanks to its pouch technology, the product ensures perfect formula integrity, protecting it from contamination risks.

As an airless solution, it also promotes and facilitates more responsible consumer practices, by offering the possibility to separate its glass and plastic components for easier and more efficient recycling.

TAG ELECTA, then, is another inspiring innovation from a company that continues to lead the cosmetic packaging industry with expertise, a forward-thinking vision, and a very strong sustainability stance. We’re looking forward to seeing Lumson’s new launches in the next few months, marking such an impressive milestone in the company’s history.