Sustainable Packaging Innovations 2024: Supply Side - Part 2 - Packaging Disappearance
Our annual packaging innovations trend report highlights the most innovative and interesting sustainable beauty packaging design concepts and initiatives launched in the last 12 months from niche to mass and luxury brands that have caught our attention.
Our Sustainable Packaging Design Innovations & Key Trends 2024 report is split into three parts:
- Eco Anxiety/Eco-Boredom or Eco-Fatigue - READ HERE
- Packaging Disappearance - see article below
- Bio Inspiration - coming soon
*this report feature products launched in January to October 2024.
Macro Trends
re/sources has identified three big macro trends in 2024:
- Eco Anxiety/Eco-Boredom / Eco-Fatigue (sensorial / tactile / immersive / inclusive / easy recycling): Bored of the pressures of sustainability, consumers are increasingly seeking beauty products that provide excitement and entertainment with sensorial, holistic and 360 circular design that taps into the mind-connection.
- Packaging Disappearance (refillable / keepsake / reusable / luxury vessels): Packaging is no longer just a transportation device or a protective/ application tool, but a keepsake object with value. This trend is all about removing the waste element of packaging and creating a beautiful design piece that can last a lifetime.
- Bio Inspiration (upcycled / recycled materials / marine bioplastics / algae / mushroom / bacteria): Packaging inspired by the natural world and living organisms to ensure the preservation and regeneration of nature and its biodiversity.
Key Packaging Trends
Packaging Disappearance
- Keepsake Vessels: beautifully designed luxury packaging that can be cherished and used forever.
- Paper Packs: new ways of using paper packaging.
- Easy Refills: refillable beauty packaging simplified for easier refills at home.
- Second Life: plastic-free reusable containers.
- Reusable Pumps: airless pumps made from recycled plastic.
GO Squeeze Brush
About
FS Korea releases fully customizable sustainable brushes. They created a design with no glue to allow for easy dismantling and recycling. Following this innovation, they launched a squeezable brush with an all-in-one feature. The holder can be filled with liquid products such as concealer, foundation or highlighter. The user can pick the type of brush for their needs.
The brush is made of aluminium, PP and PE materials for full recyclability. Fibers are made of PBT and can be made in recycled PBT. The brush is packed in a paper cover and recycled PET box (rPET). The brush is delivered disassembled to consumers, so they can put it together when first using the product. This way they also learn how to separate it after use.
Why it’s interesting / sustainable:
- 2-in-1 product
- Fully recyclable
Supplier: FS Korea
Location: South Korea
Release Date: November 2024
SQUEESHY
About
Pressable pack to thin the formula and spread it uniformly over the applicator. This solution features customized container length to suits the needs (50-115mm). It has a see-through transparent window available in HDPE version.
It can be used for mascara brushes & lipgloss/concealer applicators, allowing a lot of combinations (brush/gloss, lenghts for filling capacity, sleeve and cap material)
