Eco-desirability as a source of inspiration in beauty innovation
Looking at the beauty market and the appetite for sustainable solutions, consumers are still widely attracted by luxury and experience, primarily. Developing a good product for the planet is a requirement, but not at the expense of an enjoyable experience. Green, often tagged as less attractive, is now getting a
New EU rules to reduce, reuse and recycle packaging
On Wednesday 24th April 2024, The European parliament adopted new measures to make packaging more sustainable and reduce packaging waste in the EU. The regulation, which aims to tackle constantly growing waste, harmonise internal market rules and boost the circular economy, was approved with 476 votes in favour, 129 against