Sustainable Beauty Packaging Innovations - part2
In this four-parts, we release the innovations, we have identified from the supply side, on the market, over the course 2023.
PART 2 - REUSE
There are different types of reuse solutions:
- Refill through retail service (in-store bulk machine to deliver into clean or new packaging : logistic and safety limitations)
- Refill through interchangeable inner packaging (require extra sku in store) and outer long lasting pack.
- Refill through delivery and/or subscription services (great from a customer loyalty standpoint)
- etc.
AIRGLASS - airless refill

About
Bottom and pump can be assemble for refill with a safety clips, to allow safe refill, and safe use. Snap closure for full safety.
Pump, actuator, safety clip, inner collar and refill bottle comes in PP for full recyclability (inner mechanism in mix-materials).
Why it’s interesting / sustainable:
- Outer bottle in glass, reusable infinitely
- Fully dismentable packaging
- Travel friendly size
- Comes in 50, 30 or 15 ml
- Also exist in slim version
Supplier: PREMI Industries (Berlin Packaging)
Location: Italy - Delivery: Worldwide
Release Date: October 2023

MAYA - range with PAPER REFILL

About
Skincare (jars, bottle), MakeUp (Compacts, Palettes, Lipsticks) and Personal Care (Deodorant) refillable range.
Refills made of moulded pulp - Bamboo & Bagasse mix with agent for oil proof and waterproof - with a PP/PET lining - less than 5% of the total refill weight which make refills recyclable in the paper waste stream in Europe.
- Currently working to develop a fully plant-based lining.
- Refills can be sealed with an aluminium film seal.
- Bottles & Jars comes in: 15, 30, 50 and 200ml
Why it’s interesting / sustainable:
- Full Refill, Fully Recyclable.
Supplier: PPK
Location: China
Release Date: March 2023
SELECT 400 ml - airless pack

About
A 400ml Pack with several possibilities:
- refill the pouch and reuse the pump and the bottle,
- refill the pouch and the bottle and only reuse the pump,
- with a welded pump and therefore non-refillable, but fully recyclable.
The SELECT 400ml Pack offers different options:
- A cap to clip onto the pump pusher
- A first use indicator
Why it’s interesting / sustainable
This airless pack is refillable with a PE pouch. Bottle is available in PP and PP PCR material, up to 40% PCR. It is customizable with screen printing.
With 4 refills, the SELECT 400ml pack reduces the plastic content by up to 56% and is recyclable.
Supplier: PINARD BEAUTY PACK / LABLABO
Location: France
Release Date: October 2023
GOODLOOP - Refillable Jar

About
Suitable for cream products, the Goodloop refillable jar features a transparent outer jar with a curved inner portion for a sleek appearance. The jars are fully recyclable, and are comprised of recycled polypropylene (PP) and polyethylene terephthalate (PET).
Why it’s interesting / Sustainable
The Goodloop refillable jar affords multiple decoration areas to reinforce brand identity – for example, by combining embossing on the inner wall with printing on the outer wall. The lightweight bayonet closure eliminates the need for a liner while ensuring leak-free use.
Refilling is performed from the bottom with a simple twist.
Supplier: Fasten
Location: Amsterdam - Delivery Worldwide
Release Date: November 2023
SLIDING PALETTE

About
Currently available in a 3 to 10 pan array, with custom formats also available to suit the needs of brands. Each palette comes complete with personalized finishes and an eco-desirable design. Possibility of custom tooling for bigger size option.
Made in PET, with refillable pans in aluminium.
Applicable for blush, eye shadow, highlighter, gloss, concealer.
Why it’s interesting / sustainable
- Inner compartment lets brand offer complete looks
- Pan by pan allows the consumer to refill their favorite colors
- Both solutions allow the consumer to personalize content according to wants and needs
Supplier: Essentia Beauty
Location: Italy - Delivery Worldwide
Release Date: November 2022
SMART COMPACT (ALL-IN-ONE)

About
The Smart Compact is a patented Essentia packaging that disrupts traditional palettes: an easy value-added for brands and consumers that features a compact, versatile and refillable solution to beauty packaging.
This concept offers different value propositions available according to brand positioning, target and distribution.
Why it’s interesting/sustainable
- Total Look – Eye-Face-Lips: women are often uncertain about how to combine the right colors for eyes and lips.
- All in one for all-day retouch: consumers are looking for evermore compact formats that can fit in small bags or pockets.
- A refillable compact: for conscious consumers who want to get more than a single use out of their products
Supplier: Essentia Beauty
Location: Italy - Delivery Worldwide
Release Date: June 2022
RINGO - refill jar

About
As well as utilising recyclable materials (PET, PP, PE), the jar can be easily disassembled by the consumer, part by part, ready to recycle in the domestic waste stream. Secured with a click-fit within the recess of the outer jar, the refillable inner pod can be released with a unique and effortless push-out gesture from the underside. The inner pod can be decorated or used to display base label information clearly at all times.
Why it’s interesting / Sustainable
'Ringo Refill Jar' offers a new, simple ‘pop out’ refill gesture that is easy and inclusive: accessible to everyone, including for consumers
with moderate motor ability issues.
- Ergonomic & Accessible Design
- Refillable + Reduction in materials + Ready-to-recycle
- PP, PE or PET + PCR materials available
- Customisable double-wall aesthetics
- Extensive finishes & decoration
Supplier: HCP
Location: UK / HK
Release Date: March 2023
DIAL Pressed Powder Refill

About
The 'Dial Compact' has a mono-material PET construction: for sustainability and durability whilst providing a high-shine finish. Once the mirror is removed, the remaining parts can be placed in the domestic recycling stream. Available in PET PCR.
Why it’s interesting / Sustainable
Snap together integral hinges and the ergonomically proven base design holds the pan in place without need for glue; for easy disassembly and refill as well as making the whole process accessible for consumers with moderate motor disabilities.
- Ergonomic & Accessible Design
- Easy disassembly for full recyclability
Supplier: HCP Packaging
Location: UK / HK . Manufactured in China.
Release Date: March 2023
PRIVATE REFILL

About
Private Refill is a lipstick mechanism designed for an easy refill in a single click! With no visible technical parts, Private Refill offers a premium design with a secure and reliable dispensing solution and sustainable features. It is designed and manufactured by our Aptar Beauty + Home beauty experts in our 100-year-old facility, renowned as “Living Heritage Company” by the French State.
Why it’s interesting / Sustainable.
- Non-guided mechanism
- ø 12,7mm bullet, ø 17,4mm outer dimensions
- Pom-free, styrene-free, silicon-free
- Available in the EMEA region
Supplier: Aptar
Location: France - Delivery: EMEA
Release Date: March 23
TWIRL

About
Guided screwing system makes the process particularly easy. The cup is delicately positioned on the base, which is then perfectly maintained, both horizontally and vertically. There is no risk of it coming loose. The design of the screwing system has been made to be as discreet as possible.
Why it’s interesting / sustainable
- Refillable
- Made with recyclable materials (PET cap, base and PP cup) contribute to the circularity of cosmetic packaging.
- The shape of the cup, the capacity of the jar and the materials making up the base are fully customisable.
Supplier: Albéa + Verescence for the glass version
Location: Worldwide
Release Date: October 22 - October 23 for glass version
REPLAY by Silgan

About
Replay™ is a sustainable fragrance solution from Silgan Dispensing, featuring a patented LifeCycleTM Technology, Replay is an all-plastic, no-mess refill method for a quicker, cleaner experience including an automatic stop that leaves no fragrance in the spout.
Why it’s interesting/Sustainable
Easily adaptable to a range of bottleneck sizes, Replay’s lightweight design helps to satisfy your brand’s goals of superior sustainability, while simultaneously serving consumers’ desire for a more graceful fragrance refill experience. Paired with Silgan’s pirouette screw pump platform, Silgan offers a 360° solution to increase brand image and loyalty.
- Secure, no mess, no spilling
- Fast refilling—20 seconds for a 50 ml bottle
- Automatic stop when bottle is full
- No waste of fragrance left in the spout
- No need to turn on and off while filling
- Easy and intuitive. Just apply and push down
- Adaptable to a variety of bottlenecks
Supplier:
Silgan Dispensing Solutions
Location: Worldwide
Release Date: October 2023
REFILLABLE PENCIL

About
The rechargeable pencil with two different vegan and clean textures for lips, eyes and brows. As the star of Faber-Castell Cosmetics ́ PROTOPIA concept has been created based on the belief „that through progress and process tomorrow will be slightly better than today.” (Kevin Kelly).
This pencil has a customisable design to reduce waste and consciously use nature‘s resources.
Why it’s interesting / Sustainable
PROTOPIA concept additionally showcases another area of Faber-Castell Cosmetics expertise - high-performing wooden cosmetics pencils. Being the first to market in 2021 incorporating renewable ingredients in PEFC-certified wood and airtight packaging these pencils are now available in different lengths, or with different ferrules.
Supplier: Faber Castell Cosmetics
Location: Germany
Release Date: March 23
PERPETUAL - REFILLABLE JAR

About
Stoelzle and Technicaps created a simple and intuitive assembly system for the new refillable jar.
For Stoelzle, the challenge was to realize an enhanced standard ring integrating three notches with diameter variations and a groove. Stoelzle modified the dimensions of the Classic 50ml glass jar, so that the cup may seamlessly mold into the glass jar.
Why it’s interesting / sustainable
The Perpetual is entirely recyclable. The weight of the glass jar has been reduced to minimise CO2 emissions. The cup is 100% PP and therefore 100% recyclable.
Supplier: Stoelzle and Technicaps - Website LINK
Location: France - Delivery: Worldwide
Release Date: January 2022
REFILLABLE ROLL-ON
About
WESTMAN Atelier Skin Activator Rollerball package enhances the application of the formula thanks to its removable gold ball applicator coupled with a refillable and reusable device.
TNT’s patented removable stainless-steel ball is held by magnetization. It offers unlimited fluid movement, as well as a cold effect contact surface that is increased by 300% compared to a classic roll-on applicator.
Thanks to an integrated pump system, a simple press on the refill is enough to deliver the formula without risk of air return or contamination. After use, the removable ball of the applicator can be completely cleaned or placed in the freezer for added benefit. Replacing the refill is easy with the key provided.
Supplier: TNT group
Location: France - Delivery: Worldwide
Release Date: January 24
DUO STICK

About
Fully refillable and recyclable deodorant, made of PP and PE materials. Can include PCR materials. Airtight packaging to protect the formula. 45ml. Customisable
Why it’s interesting / sustainable:
- Refillable
- Recyclable
Supplier: Hyléance
Location: France - Location: Europe
Release Date: January 2024 (@PCD paris 24)
FIND MORE INNOVATIONS? (read below)
In this four-part series, we will release the innovations we have identified from the market's supply side in 2023.