Segede, a French company that specialises in metal closures for luxury products, has worked hard behind the scene to account carbon footprint of zamac and create a recycling stream - at scale - to allow for integration into the Recyclable Material in the new European Packaging Directive.
When it comes to beauty for luxury brands committed to sustainability, a major contradiction has persisted: how do you integrate connected technologies like RFID or NFC for traceability and consumer engagement without creating permanent plastic waste that undermines your environmental promises?
The technical demands of connected packaging often force compromises,