Hyléance Beauté and 900.care innovate together

900.care, the French startup with a commitment to making sustainability accessible on the market, and Hyléance, previously known as Rovip, specialiste in packaging, have partnered to develop specific hygiene products:

• toothbrushes,
• boxes for toothpaste tablets,
• shower gel

Following several years of innovation and co-investment later, 900.care has chosen the puRe Roll-on from Hyléance’s puRe standard range for its new deodorant. The partnership began just after the COVID years. 900.care decided to launch a range of hygiene and personal care products that were refillable and made in France.

900.care started with a manifesto:

“Let’s stop paying for water and throwing away plastic for the products in our bathrooms,”

Hence the choice of solid formulas designed to be diluted. A packaging for toothpaste tablets with a sliding ring, a shower gel bottle with a three-part cap allowing it to be stored upside down, a refillable toothbrush with a lightweight handle manufactured with gas-assisted injection molding…this injected collection combines fun design with intuitive gestures. It requires the development of technical parts and solid experience of packaging and closures.

Since the beginning, Hyléance was on board, backing 900.care’s investments and sharing its challenges, activating its R&D capabilities and co-creating molds and processes. Through this project, Hyléance demonstrated the agility required by the startup model.

Hyléance Beauté’s puRe range

For its new collection developed for major retailers and e-commerce, 900.care chose the puRe Roll-on from Hyléance Beauté’s puRe collection for its low plastic content, impermeability, durability and, of course, its design. Hyléance adapted the concept with a 50ml model, ideal for holding the tablet and the required dose of water. The PP bottle and cap are injected and dyed in the press and are slightly transparent, allowing control over the level of the formula. It is a highly qualitative product for a mass-market solution that is both accessible and sustainable. Assembly of the different parts is performed at a local ESAT, a facility employing disabled workers, an approach that consolidates the shared values established between the two companies.

“Hyléance has succeeded in transforming our ideas into reality: thanks to this expertise, we are launching a beautiful, refillable 50ml roll-on. The agility and support of Hyléance Beauté at each stage of development have made this collaboration a true success for 900.care,” says Thomas Arnaudo, co-founder of the company.