Givaudan Active Beauty redefines dandruff care with DandErase.
Givaudan Active Beauty is delighted to introduce DandErase™ , a botanical active designed to eradicate dandruff and restore scalp health. This unique molecule is crafted by Green Fractionation from the petals of Crocus sativus L., commonly known as saffron, sustainably sourced in Morocco.
Dandruff is a widespread scalp condition, resulting in oily yellow flakes, itching and often, inflammation. Malassezia overgrowth is a key causal factor for this condition. Although naturally present in the skin microbiota, environmental factors can upset this balance, triggering the onset of dandruff.
DandErase revolutionises dandruff care by addressing both the root causes and symptoms of dandruff with a comprehensive mode of action:
- Inhibiting the growth of Malassezia
- Reducing inflammation and erythema
- Mitigating itching and scalp discomfort
- Restoring the barrier function of the skin and scalp
- Balancing the microbiome for long-lasting anti-dandruff effects
Clinical trials demonstrate that DandErase™ rivals leading anti-dandruff shampoos, achieving up to a 95% reduction in dandruff within 3 days for all participants. By rebalancing the scalp microbiome, it effectively soothes itching and inflammation while preventing rebound effects.
Notably, its benefits last beyond the treatment, with dandruff continuing to reduce even two weeks after stopping treatment. This long-lasting efficacy is attributed to its ability to stabilise the scalp Interabiome and selectively target Malassezia.
The anti-dandruff revolution, powered by nature.
Romain Reynaud, Research & Development Director comments: "DandEraseTM is a 100% natural origin, low-carbon botanical active developed as part of our circular beauty strategy from hundreds of candidates, it harnesses the power of precious, potent and rare upcycled crocus flowers, infused with unique molecules. DandEraseTM is the only sustainable and revolutionary dandruff solution."
This innovation will be presented at In-Cosmetics Global, which is taking place in Amsterdam, Netherlands.
