Consumer & Sustainability Perceptions 2024: APAC

This report takes a deep dive into the APAC market and explores how Asian consumers in Japan, South Korea, China and India view beauty and sustainability. It will include data and insights around buying behaviours as well as examples of local brands leading in the beauty sustainability space.

This report was created in partnership with trend analysis, innovation and forecasting agency Asia Cosme Lab.

Overview

APAC Key Insights:

• Sustainable omni-presence: green and sustainable initiatives are thriving in Asia, especially regarding new recycling projects.
• As sustainability is rising as an important purchasing factor for Asian consumers, brands are pushing various themes and claims such as paper packaging, reduced CO2 emission, biodegradability of the formula, and smart farm-sourced actives.
• 300+ homegrown Indian clean beauty brands with eco-friendly attitude, in 2022.

87% of Korean consumers want to consume in a more sustainable way

• 49% believe buying sustainable products is a demonstration of who they are, 40% are prepared to invest time and money in companies that try to do good (Kantar).

94% of Chinese consumers indicate sustainability as important.

• Over 80% of consumers in Chinese Mainland GBA (Greater Bay Area) cities said they like to use brands that share the same social values as they do, while 24% want to be given the option to offset the carbon impact of their purchases (InSites Consulting & Human8).
• 84% of Japanese consumers are interested in environmental issues, while 56% are somewhat interested (Cuore).

Sustainable Initiatives & Priorities: Snapshot

Regions: APAC

Four key markets in the APAC region will be covered in this report: