MEIYUME

Eva Lagarde
Members Public

How to make luxury beauty products more sustainable. A case study with Meiyume

A 2022 report from BCG and Comité Colbert reveals that 65% of consumers “take into account companies' commitment to sustainable development when deciding on their purchases”. The report also identifies that  “from physical experience to digital reconciliation, the luxury industry must translate excellence into new experiences.” In other words, it’