Aline Roland - Albéa

Aline Roland - Albéa

Aline brings 20 years of experience in Marketing both BtoC and BtoB. As Marketing Director Cosmetics & Fragrance @ Albéa, she drives the product investment as well as the standard offering.

Eva Lagarde
Members Public

Key learning about recycling make-up or how Albéa developed RECYCMakeUp in partnership with CITEO

Why RECYC MakeUp? In an era marked by increasing regulatory measures, legislative initiatives such as the AGEC (France), Climate and Resilience Act (France), PPWR (Europe), and California SB54 (USA) have propelled the agenda towards sustainable packaging practices. These regulations emphasise recyclability, reusability, reduction, and the integration of recycled materials, while


Aline Roland - Albéa
Members Public

How to develop refillable products for skin care, makeup and fragrance that are both responsible and desirable.

Refillable beauty is invading the market with a 364% sales increase in makeup between January to the end of July 2022 in the UK for example, reported NPD. The strongest category growth of sales of refillable products. Other figures show a general increase of refills in the prestige segment led