Sustainability & Brand Marketing - part 1
1 - Brand purpose: connected yet not the same as sustainability. This report provides beauty marketers with strategic frameworks, concrete tools and illustrative examples to improve the efficiency and relevancy of sustainable marketing claims by connecting them with what the brand stands for. Conversely, it also highlights that what the
The Beauty Consumer & Sustainability 2023
What does sustainability mean to consumers in the post-pandemic world? What are their new desires and priorities when considering beauty’s sustainability. What are shopper’s motivations to sustainable consumption and the roadblocks? Introduction Here in this short video we give you an introduction of what the report will cover,
Accessible Beauty: the new priority in inclusivity
The beauty industry has made great strides in embracing greater inclusivity in the past few years - from creating diverse colour cosmetics that appeal to all skin tones to offering products to cater for different hair textures, body types, gender identities and age. However, one underserved consumer group that is
Making beauty packaging more accessible for everyone. An interview with Victoria Watts, founder of CyR.U.S.
When it comes to creating packaging that is accessible to everyone, Victoria Watts, founder of CyR.U.S., knows just how to do it. Watts has created a universal and intuitive solution that uses raised, tactile symbols and embossed QR codes on packaging to improve product accessibility and also help
Beauty refills with pulp or how creativity can support a sustainable design approach
Imagine a lipstick refill where the cartridge does not carry any mechanism. Or imagine a cream jar that houses a refill made of moulded pulp? This is the inventive design created by Morrama, an agency based in London. The team is behind some of the most resounding launches like Wild
Packaging sorting info applicable to cosmetics
Here in this article, we detail the compulsory Sorting Information in France. These rules must be applied to all packaging of all products sold on French ground. This report is supported by content from CITEO. AGEC LAW MAJOR DATES (Loi Anti-Gaspillage et Economie Circulaire), the first of its kind in
The French regulatory framework for green claims
Protecting consumers against greenwashing is a priority for European and French legislators. Although European authorities are working on a single framework, currently there is not yet a specific regulation for green claims in the European Union. That’s why each Member State can have its own specificities. In France, two
How Science Based Targets can help set clear targets for the reduction of carbon emissions
According to a Quantis report on the future of beauty, 65% of consumers are interested in reducing their environmental footprint. This picture was taken in 2020, chances are that this figure has increased since! Environmental footprint is a very broad term though. What does it really mean, and how can
What's next in materials innovation
The event has been running in London for 3 years. In the third edition, there is an amazing array of speakers. I'm gutted to miss this event as I won't be in London, as I wish I could meet them in real life, but you should go and meet them
What consumers actually expect from brands when it comes to sustainability?
The Beauty Consumer & Sustainability Trends This introduction is an extract to our full report on sustainability and consumer trends. Sign-up and select the free option to access this article, and learn more about the Beauty Consumer & Sustainability Trends. Introduction to a three part report by Theresa Yee, a beauty and
Sustainability & Brand Marketing - intro
by author, Marie Cesbron Marie Cesbron has over two decades of experience in growing, transforming and future-proofing beauty & wellness brands. First at l’Oreal group, where she took on various leadership roles in marketing, insight/foresight and innovation, based in Paris, New York and London. Then at Walgreens Boots Alliance’
Improving emotional well-being, developing natural alternatives and fighting gravity, are the latest trends in cosmetics ingredients.
With a strong move to natural alternatives in cosmetics that has been happening for a few years now, we are seeing interesting functional and active ingredients for cosmetics. And with the advancement of biotechnology, I suspect a wide array of fascinating research. Imagine what potential seaweed could bring in actives
Sustainability & Brand Marketing - part 3
3 - Cause marketing and brand activism: mutually beneficial for a brand and for a cause – if done right. This report provides beauty marketers with strategic frameworks, concrete tools and illustrative examples to improve the efficiency and relevancy of sustainable marketing claims by connecting them with what the brand stands
Sustainability & Brand Marketing - part 2
2 - Brand equity: the reciprocal contributions between sustainability claims and brand value. This report provides beauty marketers with strategic frameworks, concrete tools and illustrative examples to improve the efficiency and relevancy of sustainable marketing claims by connecting them with what the brand stands for. Conversely, it also highlights that
