What to expect at Cosmoprof Bologna 2026

For this year's edition, Cosmoprof Bologna is expecting 250,000 expected visitors and over 3,000 exhibitors from 64 countries representing more than 10,000 brands. With 37% of new exhibitors, it confirms the show's positioning as the international beauty show, with a global exhibitor profile of 56% from European countries, 20% from Italy, and 44% from non-European markets, and 32 country pavilions with new ones, including Saudi Arabia, Belgium, Portugal, and Hungary.

The buyer's program supporting growth and connection

The matchmaking system involving buyers from 94 countries remains one of the event’s key business drivers, supported by advanced digital solutions such as Cosmoprof My Match — an exclusive platform enabling industry professionals to schedule business meetings directly at the exhibition — and by a dedicated onsite team.

The 2026 edition further enhances its focus on the visitor journey. “Being truly visitor-centric means starting from the perspective of professionals who travel to Bologna from all over the world and delivering an efficient, intuitive, and high-value-added experience,” said Enrico Zannini, General Manager of BolognaFiere Cosmoprof. “We are investing in the integration of digital and onsite tools, enhancing the mobile app, and ensuring greater continuity between the platform and the exhibition presence, thus facilitating meeting planning and time management during the event."

Main show areas

• Cosmopack, a cornerstone of the international supply chain, will host more than 600 companies from 37 countries. Hall 19, featuring a strengthened machinery sector — with over 90 companies — and new players active in robotics, digital services, and logistics, alongside supply chain companies from the national pavilions of Korea, India, and Poland.
• Hall 20 will host the Fragrances & Ingredients Zone, a strategic hub dedicated to ingredients and fragrances for the cosmetics industry, fostering dialogue between research, formulation, contract manufacturers, and brand vision.
• Halls 15, 18, 15A, and 28 with solutions in contract manufacturing, private label, primary and secondary packaging, and accessories. Within the Cosmoprof world, fragrances are playing an increasingly central role in the beauty experience.
• Hall 36 consolidates its position as a reference point for mass market cosmetics, personal care, and perfumery.
• Esxence in Hall 14 enriches the offering with an immersive olfactory journey dedicated to artistic perfumery and new creative expressions in the sector. Cosmo Perfumery & Cosmetics will host more than 1,300 companies from 56 countries, with significant growth in the mass market segment (+4.5% in exhibition space), while Cosmo Hair Nail & Beauty Salon will welcome over 1,000 companies from 50 countries, confirming its role as the international benchmark for professional beauty.

Cosmotrends with Beautystreams

For a few years, Cosmoprof has partnered with Beautystreams, which oversees the Cosmoprof awards and defines beauty trends conveyed by the latest submitted innovations. This year, the trends shift from AI-powered innovation to biotech breakthroughs to skin care that’s ever more advanced and clinical. Discover some of the trends to know.

Technology - Beauty with brains AI

AI continues to take charge in skin care.
Artificial intelligence is moving from concept to a daily beauty companion. Among the submissions for Cosmoprof Worldwide Bologna 2026, smart protection systems, remote diagnostics, and AI-driven platforms analyse the skin, personalise routines, and guide purchasing decisions. The result is a more predictive, customised, and intelligent approach to beauty.

Biotech - Naturals, but Better

Formulations benefit from enhanced natural ingredients.
Biotechnology is redefining natural beauty by boosting the potency and performance of plant and marine actives. Among the submissions to Cosmoprof Worldwide Bologna 2026, fermented botanicals, skin-exercise-mimicking ingredients, and longevity-focused microalgae illustrate a new generation of biotech-enhanced naturals delivering results closer to science-grade efficacy.

Clinical - Skin Care Goes Deep

Next-level rejuvenation takes a clinical approach.
Skin care is entering a more clinical era, with advanced peptides, longevity-inspired ingredients, and targeted delivery systems designed to work at a cellular level. Among the submissions for Cosmoprof Worldwide Bologna 2026, the focus is on deeper regeneration, post-procedure repair, and faster, more visible results.

Cosmoprof Bologna will be held this year from 26 to 29th of March.