Which trends were revealed through the latest MakeUp in Paris
MakeUp in Paris, held on 18-19 June, has announced the winners of the IT Awards (suppliers’ innovations) as well as the Beauty Tank (new start-ups), providing us with insights into the future of beauty.
From 3D printing, to pencil made of wax for full natural container as well as Ocean sourced beauty, here is our selection of the latest innovations.
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IT AWARDS celebrating best in class beauty innovation
Accessories
A 3D printed brush by Pennellifaro, the Italian specialist in make-up brushes. Based on 3D resin printing, FUTURA showcases a new manufacturing process for applicators that requires no moulds and generates no waste. This method allows for greater customisation, functionality, and sustainability.
Full-Service
Eco-Formelt Multi-Pencil by Cosmax. It is a makeup pencil moulded in a wax container to avoid plastic and other waste. It makes it an all-in-one makeup pencil made from recycled materials and plant-based waxes. It delivers a transfer-resistant application with textures ranging from glossy to matte. The upcycled cap is made from recycled PETG, and the transparent label is crafted from corn starch.
Ocean Beauty Award - Formulation
The Water Dazzle Top Coat by Gotha Cosmetics is a red algae-infused formula. An “all-over stick, with wet-effect sparkling results, thrills and inspires creativity and self-expression.” It is a refreshing, rich formula with 70% water that glides gently on the skin while offering high pigment rendering and a cool feel at application. It has a lightweight, soft and shimmery texture ,and it is infused with red seaweed (chondrus crispus), offering a jellifying effect, hence the perfect glide.
More innovations are available here.
Start-up "highlights" enhancing the Skinification of MakeUp and HairCare Trend
For the third consecutive year, MakeUp in Paris has organised a start-up pitch competition, enabling make-up, skincare, or haircare start-ups to gain visibility in the industry.
The Winner of this year’s make-up category was Cénée a “dermo-active” make-up - auto-claimed by the brand, co-founded by Nassim Hamek, a former Typology executive. This launch further emphasises the industry's shift towards a more holistic approach to cosmetics, incorporating a skincare-infused makeup routine that combines care with colour. The range offers eye, lip, and nail care, and has been formulated and developed in France, with dermatological testing for sensitive skin. The brand aims to offer safe formulas with high pigments for maximum payoff, infused with active ingredients for skin health.
Other Competitors of this year included
Queen C, a makeup brand for women of all ages, is dedicated to offering high-quality, effective and healthy products at affordable prices for all women. While the brand focuses on the unique needs of women after 50, who are often overlooked in the makeup industry, it also caters to young girls. This range allows mothers to share their makeup kits with their daughters and enjoy a moment of relaxation between mother and daughter.
Louise Louise, a colour cosmetics range dedicated to mature skin, launched by MakeUp artist Louise Wittlich. After more than a year of research, hand in hand with an Italian laboratory expert in complexion, the first Fond de Teint Lumière by louiselouise is launched. Fond de Teint Lumière offers a creamy, unctuous texture that fuses with the epidermis like a second skin, nourishing it with comfort, gorging it with glow, and becoming the invisible accomplice of a radiant complexion. Unlike conventional products, often saturated with powders that tend to accentuate fine lines and make pores stand out, this one relies on powerful, long-lasting hydration, enhancing radiance and freshness with astonishing naturalness, while evening out the complexion, smoothing and blurring imperfections.
Another Winner in the other beauty category includes Assi Care, a haircare range for textured hair, created by Geoffrey Kaudjhis. Assi is on a mission to reinvent hair care for curly, frizzy and kinky hair, celebrating its beauty and uniqueness. The line combines “nature and efficiency” with carefully selected natural ingredients to moisturise, nourish and protect the hair fibre. It also offers “respectful innovation” with formulas with no compromise on hair health while banning controversial ingredients.
The brand ethos is to “enhance the value of roots, both literally and figuratively. By creating high-performance, inclusive hair solutions, we honour tradition!” says Geoffrey.
