Packaging Innovations

latest innovations in beauty packaging and sustainability

Eva Lagarde
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Medicos, pioneering refillable packaging made in France

Launched in 2007, Medicos developed the first refillable packaging made in France with the Mahler brand, a beauty salon brand. They are also behind the first concrete refill packaging made for La Crème Libre in France, and they also designed the luxury refill for the porcelain jar released in 2015


Eva Lagarde
Members Public

From Hollywood to Sephora, a world of innovations at MakeUp in Los Angeles

Seen at MakeUp in Los Angeles The 2025 edition of MakeUp in LosAngeles has just wrapped up. The main product trends that we’ve identified were about multipurpose make-up formulas with 3 or 2 in 1 products, as well as gels in all its forms for skin care or make-up


Eva Lagarde
Members Public

Biomimicry, helping do beauty better

Have you heard of biomimicry? It is a concept of design thinking that helps organisations mimic nature in their innovation process. The idea is to take inspiration from nature for new designs and ideas. It is not just about products but about organisations and systems overall. The principle is that


Eva Lagarde
Members Public

Green innovations in Paris this week

After visiting the new upgraded version of Paris Packaging Week which boasted about 830 visitors, we walk about 8km per day, we found a interesting innovations in this beginning of 2025. The main trends that we have identified at the event were about Augmented Experience with sensorial and ever-luxurious packaging,


Eva Lagarde
Members Public

A century of innovations in cosmetic packaging and applicators - with Geka

GEKA, a global leader in high-precision beauty application solutions and part of medmix, is celebrating 100 years of excellence and innovation. Across a century of success, the company has grown from crafting brushes to becoming a pioneer in brushes, applicators, packaging solutions and beauty tools. As we look back at


Eva Lagarde
Members Public

What makes a sustainable lipstick

In the latest edition of our Innovations report, we wrote about the most sustainable lipsticks that were released in 2024 on the supply side. What makes a lipstick more sustainable? Is it its shape? Its choice of material? Its design or something else? We found that design matters a lot


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Sustainable Packaging: Suppliers' Innovations - part 3 - Bio Inspiration

Our annual packaging innovations trend report highlights the most innovative and interesting sustainable beauty packaging design concepts and initiatives launched in the last 12 months from niche to mass and luxury brands that have caught our attention. Our Sustainable Packaging Design Innovations & Key Trends 2024 report is split into


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Sustainable Packaging Innovations: Supply Side - Part 2 - Packaging Disappearance

Our annual packaging innovations trend report highlights the most innovative and interesting sustainable beauty packaging design concepts and initiatives launched in the last 12 months from niche to mass and luxury brands that have caught our attention. A YEAR IN REVIEW Our Sustainable Packaging Design Innovations & Key Trends report


Eva Lagarde
Members Public

Sustainable Packaging Innovations: Supply Side - part1 - Eco Anxiety/Eco-Boredom

Our annual packaging innovations trend report highlights the most innovative and interesting sustainable beauty packaging design concepts and initiatives launched in the last 12 months from niche to mass and luxury brands that have caught our attention. Our Sustainable Packaging Design Innovations & Key Trends 2024 report is split into


Eva Lagarde
Members Public

Packaging Innovation by Albéa Tubes: where sustainability meets desirability.

Following three main beauty trends: Beauty Rituals, Smart Beauty and Natural, Quiet & Efficient Beauty, Albéa Tubes is releasing new packaging innovations. Getting insights from the market helps packaging manufacturers design innovative products that align with consumer needs, so brands get ahead of the game when releasing new products. In


Eva Lagarde
Members Public

Latest Innovations in Accessible Packaging Design

Making beauty products easier to open, hold or use is part of offering a more universal beauty. Innovations are growing in many different directions, including inclusive design. Did you know that One billion people around the world live with some form of disability - that’s 15% of the global


Eva Lagarde
Members Public

CyR.U.S is enhancing accessibility with QR codes

Following on the creation of CyR.U.S, two years after the launch of VictoriaLand Beauty, a brand dedicated to making beauty more accessible with a specific coding system on the packaging, Victoria Watts founder wanted to spread her ideas across the industry and developed the CyR.U.S system