Market & Trends
News, Market Insights and Trends in Sustainable beauty. News on what is currently trending. Information on where the beauty market is heading. Always with a sustainable angle. How is sustainability influencing beauty? Desirability in Beauty. Sustainability in Beauty. Trends and Innovations shaping the beauty market.
SYRA Hair: the brand turning haircare into a mindful ritual
Imane Birkani didn’t set out to build a beauty brand. Not at first. During the quiet, uncertain months of the pandemic, she began documenting her own hair-loss journey. A deeply personal story shaped by genetics and hormones, and one she had carried since puberty. What started as an online
Do luxury consumers care about sustainability?
A recent survey from IFOP (Sociovision) and Luxus+ was released at the Luxeperience event in Paris, revealing the updated profiles of luxury buyers and providing insights into why and how they purchase luxury items. From luxury experiences to physical products, consumers are seeking authenticity, creativity, and interactivity. What defines the
French Aroma-Zone’s clean, “democratic” beauty lands in London
When it comes to sustainable, effective skincare and cosmetics, France has undoubtedly positioned itself as a clear powerhouse. Home to an ever-growing range of “clean beauty” brands, the country – most specifically, the Mont Ventoux area of Provence – is also the birthplace of Aroma-Zone. Already well known in France thanks to
Nearly a quarter of the population continues to maintain their eco habits - reveals Worldpanel
In its latest "Who Cares? Who Does? Sustainability 2025" report, now in its 7th year, Kantar Worldpanel examines the gap between consumer concern for sustainability and their actual actions.
Coty is driving ingredients transparency and decarbonisation, as stated in its 2025 sustainability report
In their move towards increasing sustainability, Coty is " proving that sustainability and desirability can coexist and elevate one another " as stated by CEO, Sue Nabi, in Coty's latest sustainability report "Beauty that lasts". In 2025, the beauty giant has "reimagined BOSS The Scent
"The challenge isn’t science: it is perception. " says Anabel Kindersley, CEO of Niel's Yard
As this year 5th edition of British Beauty Week, we were able to capture a few talks to understand the current situation of the Industry and its future. From AI innovations, to Biotech, and of course sustainability, the vibrant British Beauty demonstrated strength.
The Silent Interference: Endocrine Disruptors and the New Era of Conscious Formulation
Inside the movement to eliminate hormone-hacking chemicals from skincare and haircare.
Creating the Nespresso of professional hair colour
The professional hair colour industry is getting a digital upgrade. YUV, the new salon system from eSalon founder Francisco Gimenez, promises precision, personalisation and far less waste. A glimpse into how technology can make beauty both smarter and more sustainable.
Eye Care made into luxury refill with Clarins and Aptar
Clarins and Aptar Beauty redefine luxury skincare with the reloadable Total Eye Lift, powered by Aptar’s Gaïa airless system. A sleek metal casing and recyclable cartridge deliver precision, elegance, and a 73% lower environmental impact, proving sustainable luxury can be seamless.
Positive Luxury Open House: Transparency in the new Luxury
Luxury is redefining itself through transparency and trust. From supply chains to storytelling, brands are learning that honesty has become the most valuable form of exclusivity.
RecyClass launches certification process for recycled plastics
In line with the PPWR - Packaging and Packaging Waste Regulation - which will come into effect as soon as 2030, materials recycling streams will need to be working and "economically viable" to ensure effective circularity of materials in the European supply chain. Creating a certification process will
It's a whirlwind
I thought summer was only yesterday, but it was a few weeks ago! Already. Back-to-school meant back to trade shows, from MakeUp in NewYork to Luxepack Monaco - to name a few - we have explored the latest innovations in Beauty. One of the main trends is the "ustensilisation&