Market & Trends
News, Market Insights and Trends in Sustainable beauty. News on what is currently trending. Information on where the beauty market is heading. Always with a sustainable angle. How is sustainability influencing beauty? Desirability in Beauty. Sustainability in Beauty. Trends and Innovations shaping the beauty market.
Gen Z’s “manifesto for change” calls beauty brands to take action on sustainability.
When it comes to sustainability, we tend to think that younger generations are either careless or activists. A recent survey by the British Beauty Council, Sephora, and UNiDAYS (3,533 UK students from January 5th to 7th, 2026) revealed that students have a strong interest in being conscientious about beauty
Aerin Glazer on Founding TILT Beauty and the mission of accessible and creative design
Tilt Beauty launched in the US in February 2025 with lip products and mascara, and the brand has now released a lip liner with a handle that makes it easier to hold and apply.
"Airless packaging technology helped us drive innovations in formulation" explains Christophe Coquard from Sisley
How airless packaging technology drives innovations in formulation, a key study with Sisley and Aptar
A biotech and marine alternative to "fillers"?
Skin purity, longevity, and alternatives to aesthetic procedures: new efficacy data for Seppic's marine active ingredients
Packaging and consumer experience: when design becomes a lever of desire
An overview of design ideas from Indie brands to break the mould of traditional beauty.
Aptar Beauty Becomes the First Beauty Packaging Dispensing Supplier to Receive the “Inclusive Designer” Label from APF France Handicap
Aptar Beauty was awarded the “Inclusive Designer” label in Paris on October 16, 2025, as part of its continued collaboration with APF France handicap and long-standing commitment to inclusive design.
Gen Z & Beauty: Between Beliefs, Truths, and Opportunities
Superga Beauty and Appinio are unveiling the results of an exclusive study on Generation Z and their skincare and haircare habits. This generation demonstrates deep expertise, high expectations for efficacy, and a unique relationship with beauty gifting.
Antati Skincare, offering a new beauty language for Arab skin
Antati, meaning "You" in Arabic is developed with mesopotamia in mind - constantinople - the birth of humanity. It targets Arabs from mesopotamia and arabs from the arabian peninsula who are subject to arid climate conditions.
What the latest Indie launches tell us about the beauty market
From brand closures to reselling at explosive prices, what is the reality of the current market? Still vibrant, still bringing creative ideas to life. The Beauty market continues to attract fervent entrepreneurs in the pursuit of releasing yet another miracle product on the market. But what makes or breaks a
SYRA Hair: the brand turning haircare into a mindful ritual
Imane Birkani didn’t set out to build a beauty brand. Not at first. During the quiet, uncertain months of the pandemic, she began documenting her own hair-loss journey. A deeply personal story shaped by genetics and hormones, and one she had carried since puberty. What started as an online
Do luxury consumers care about sustainability?
A recent survey from IFOP (Sociovision) and Luxus+ was released at the Luxeperience event in Paris, revealing the updated profiles of luxury buyers and providing insights into why and how they purchase luxury items. From luxury experiences to physical products, consumers are seeking authenticity, creativity, and interactivity. What defines the
French Aroma-Zone’s clean, “democratic” beauty lands in London
When it comes to sustainable, effective skincare and cosmetics, France has undoubtedly positioned itself as a clear powerhouse. Home to an ever-growing range of “clean beauty” brands, the country – most specifically, the Mont Ventoux area of Provence – is also the birthplace of Aroma-Zone. Already well known in France thanks to