Market & Trends
News, Market Insights and Trends in Sustainable beauty. News on what is currently trending. Information on where the beauty market is heading. Always with a sustainable angle. How is sustainability influencing beauty? Desirability in Beauty. Sustainability in Beauty. Trends and Innovations shaping the beauty market.
Packaging and consumer experience: when design becomes a lever of desire
An overview of design ideas from Indie brands to break the mould of traditional beauty.
Aptar Beauty Becomes the First Beauty Packaging Dispensing Supplier to Receive the “Inclusive Designer” Label from APF France Handicap
Aptar Beauty was awarded the “Inclusive Designer” label in Paris on October 16, 2025, as part of its continued collaboration with APF France handicap and long-standing commitment to inclusive design.
Gen Z & Beauty: Between Beliefs, Truths, and Opportunities
Superga Beauty and Appinio are unveiling the results of an exclusive study on Generation Z and their skincare and haircare habits. This generation demonstrates deep expertise, high expectations for efficacy, and a unique relationship with beauty gifting.
Antati Skincare, offering a new beauty language for Arab skin
Antati, meaning "You" in Arabic is developed with mesopotamia in mind - constantinople - the birth of humanity. It targets Arabs from mesopotamia and arabs from the arabian peninsula who are subject to arid climate conditions.
What the latest Indie launches tell us about the beauty market
From brand closures to reselling at explosive prices, what is the reality of the current market? Still vibrant, still bringing creative ideas to life. The Beauty market continues to attract fervent entrepreneurs in the pursuit of releasing yet another miracle product on the market. But what makes or breaks a
SYRA Hair: the brand turning haircare into a mindful ritual
Imane Birkani didn’t set out to build a beauty brand. Not at first. During the quiet, uncertain months of the pandemic, she began documenting her own hair-loss journey. A deeply personal story shaped by genetics and hormones, and one she had carried since puberty. What started as an online
Do luxury consumers care about sustainability?
A recent survey from IFOP (Sociovision) and Luxus+ was released at the Luxeperience event in Paris, revealing the updated profiles of luxury buyers and providing insights into why and how they purchase luxury items. From luxury experiences to physical products, consumers are seeking authenticity, creativity, and interactivity. What defines the
French Aroma-Zone’s clean, “democratic” beauty lands in London
When it comes to sustainable, effective skincare and cosmetics, France has undoubtedly positioned itself as a clear powerhouse. Home to an ever-growing range of “clean beauty” brands, the country – most specifically, the Mont Ventoux area of Provence – is also the birthplace of Aroma-Zone. Already well known in France thanks to
Nearly a quarter of the population continues to maintain their eco habits - reveals Worldpanel
In its latest "Who Cares? Who Does? Sustainability 2025" report, now in its 7th year, Kantar Worldpanel examines the gap between consumer concern for sustainability and their actual actions.
Coty is driving ingredients transparency and decarbonisation, as stated in its 2025 sustainability report
In their move towards increasing sustainability, Coty is " proving that sustainability and desirability can coexist and elevate one another " as stated by CEO, Sue Nabi, in Coty's latest sustainability report "Beauty that lasts". In 2025, the beauty giant has "reimagined BOSS The Scent
"The challenge isn’t science: it is perception. " says Anabel Kindersley, CEO of Niel's Yard
As this year 5th edition of British Beauty Week, we were able to capture a few talks to understand the current situation of the Industry and its future. From AI innovations, to Biotech, and of course sustainability, the vibrant British Beauty demonstrated strength.
The Silent Interference: Endocrine Disruptors and the New Era of Conscious Formulation
Inside the movement to eliminate hormone-hacking chemicals from skincare and haircare.