SVR entrusts Albéa Tubes with the packaging of its Sensifine Makeup Remover Balm

Laboratoires SVR, a French dermo-cosmetic laboratory, chose Albéa Tubes for the packaging of its popular Sensifine Makeup Remover Balm. This balm, designed to transform the cleansing routine with its unique balm-in-oil texture and soothing coconut scent, is now protected by Albéa Tubes’ (RE)flex sleeve with EcoFusion Top.

The Sensifine Makeup Remover Balm from SVR is crafted with only nine ingredients, focusing on reducing irritation caused by daily life. It effectively removes even waterproof makeup, leaving the skin clean, soothed, and hydrated, ensuring even the most sensitive and reactive skin types can enjoy a gentle yet effective makeup removal experience.

The new packaging is a testament to SVR's commitment to sustainability and innovation. Produced at the Albéa Tubes’ Lubna plant in Poland, the diameter 50 tube features EcoFusion Top, a disruptive solution that merges the head and cap into a single component. EcoFusion Top allows over 80% weight reduction compared to a standard cap, is designed-for-recycling.

The (RE)flex web technology used for the sleeve provides a great metallic effect with high shiny effect, without compromising recyclability. With over 95% PE content, the web is APR and RecyClass recognized and designed-for-recycling in the rigid HDPE colored recycling stream.

This solution not only strengthen shelf visibility and consumer curiosity but also underscores SVR and Albéa’s sustainable engagements.

SVR and Albéa Tubes’ years long partnership continues to lead the way in responsible packaging solutions, aligning with their shared vision for a more sustainable future.