As a marketing professional you want to make your packaging claims clearer, upgrade your portfolio, without losing your competitive edge?
You have already started and some solutions are working better than others, and you still can’t understand why a 100% PCR packaging is not achievable?
Talking to a Beauty
The plastic paradigm - necessary/evil?
For the majority of European consumers, living sustainably almost always means consuming as little plastic as possible – shopping at zero waste/bulk product stores, for example, or avoiding beauty and food products that are packaged in plastic. In fact, for many people, plastic material