As a marketing professional you want to make your packaging claims clearer, upgrade your portfolio, without losing your competitive edge?
You have already started and some solutions are working better than others, and you still can’t understand why a 100% PCR packaging is not achievable?
Talking to a Beauty
In a recent interview with Gilles Swyngedauw, VP CSR at Albéa Cosmetics & Fragrance, we uncovered the new Directive on Packaging and Packaging Waste and its impact on beauty products.
The European Commission is setting new EU-wide rules on packaging (as first published its proposal on 30th November 2022) ,” to tackle