Sustainable Beauty Innovations - Packaging & Formulations (EN)
As we are starting 2024 with a dash, we are releasing a report on all the innovations seen in 2023 in Ingredients and Formulation as well as packaging.
We have identified 5 main trends in Ingredients & Formulations :
- Upcycling
- Not a new concept but a growing one. Similar to waste used in packaging, waste is being captured from other industry and from beauty itself to be re-incorporated into beauty itself. From fruit peels and other to make juice for instance, waste are full amazing actives that deserve a second use.
- Functional Ingredients
- Waterless Beauty
- Waterless beauty is gaining a new level of innovation with fascinating format. From the advent of syndets (solid bars) in recent years we are entering the realm of playful waterless beauty with 3D printed, coloured flakes, or dried bubbles for instance
- Polymer switch
- Biotechnologies
- Biotech is invading beauty and for good reasons. From research and development on algae, bacteria, mushroom, or others, possibilities are infinite and sky is not event to limit.
You can also watch our presentation online - french only (sorry for English speakers, but you can try the live translation tool on YouTube)
Formulation Innovation Supply side - with Linodermine
Extracted from french organic linseed, Linodermine delivers an instant glow and long-term anti-ageing benefits. Rich in natural sugars (xylose and rhamnose), this multifunctional active stimulates crucial biological markers: collagen, elastin, decorin, and hyaluronic acid synthesis. Compatible with gels and emulsion formulations.
Why it’s interesting/sustainable: The patented eco-designed extraction process (UltraSevum™) which combines ultrasonics and phytosolvents. Tree sap is used as an extraction fluid to replace organic solvents, offering a more natural (and active) alternative.
Supplier: Arboretum Ingredients / IMDC - Location: France, Europe
Release Date: October 2023
You can also discover more formulations innovations HERE
Theresa Yee
Formulation Innovation Brand side - with Onélogy
Megadose is a tablet-to-gel serum. Comes in a “convenient, dissolvable tablet format that delivers potency with minimum waste - every application”. Available in four variations: alpha arbutin 2%, niacinamide 2%, HPR retinoid 0.3%, and peptides-cu 0.6%.
Why it’s interesting? Dissolvable single-dose format. Made using freeze-dried technology to incorporate active ingredients into the products for maximum potency. Users add a drop of water to the tablet which transforms into a gel consistency that can be applied to the skin.
Market: US - Launch: May 2023
You can also discover more packaging innovations HERE
Theresa YeeWe have identified 3 main trends in Packaging:
- Refill Augmented
- in the first move to sustainability suppliers and brands moved their offering from single-use to refillable solutions. We find that in 2023 and moving into 2024, refillable solutions are more intuitive, design go a bit deeper and are probably more adapted to consumers' expectations. So from simple moves to refills, we are entering the realm of true innovative design enhancing the user experience and hopefully helping a smoother adoption.
- Waste not
- waste has always been just considered waste, and now with new regulations and materials recycling waste has gained value in the market. The Beauty is using a lot of Recycled Content (whether PCR or PIR - understand more here) in their packaging. From plastic waste we are now seeing other types of waste being included in packaging, like fabric waste from the fashion industry, be it denim, leather or else.
- Elevated Luxury
- Following the refill trends, we have found in 2023 that a lot of packaging innovation bring back a sense of luxury. After a move to more sustainable yet simpler solutions, the market is moving into higher luxury while keeping sustainability attributes. Brands and suppliers are now developing items with an artistic elevated design take to confer a more enjoyable and personal experience with packaging rendering it worth keeping and exposing. This is particularly adapted to the luxury and refillable trends, where the host/parent packaging because a keepsake object.
You can also discover more packaging innovations HERE
Theresa Yee
Packaging Innovation Brand Side - from Gezeiten
German brand Gezeiten, which means “the tide” in English is a new skincare brand that harnesses pioneering biotechnology with primal origins and works with marine biologists. The skincare line includes a five-skin reprogramming treatment that comprises a day and night face cream, a preventative and protective serum, and a stimulation and rejuvenation serum. The formulas work in harmony with the skin’s natural microbiome and incorporate the innovative Chronobiological Method, which focuses on the skin’s cellular rhythms.
Why it’s interesting? Pairing luxury design with functionality, the refillable face cream jar, which won the iF DESIGN AWARD 2023, takes the refill and second-use concept to the next level with a sophisticated packaging design.
Market: Germany - Launch: April 2023
You can also discover more packaging innovations HERE
Theresa YeePackaging Innovation Supply Side - from Morrama / PPK
Skincare (jars, bottle), MakeUp (Compacts, Palettes, Lipsticks) and Personal Care (Deodorant) refillable range.
Refills made of moulded pulp - Bamboo & Bagasse mix with agent for oil proof and waterproof - with a PP/PET lining - less than 5% of the total refill weight which make refills recyclable in the paper waste stream in Europe.
- Currently working to develop a fully plant-based lining.
- Refills can be sealed with an aluminium film seal.
- Bottles & Jars comes in: 15, 30, 50 and 200ml
Supplier: PPK / Morrama - Location: UK / China - Release Date: March 2023
You can also discover more packaging innovations HERE
Theresa Yee
