As a marketing professional you want to make your packaging claims clearer, upgrade your portfolio, without losing your competitive edge?
You have already started and some solutions are working better than others, and you still can’t understand why a 100% PCR packaging is not achievable?
Talking to a Beauty
According to a Quantis report on the future of beauty, 65% of consumers are interested in reducing their environmental footprint. This picture was taken in 2020, chances are that this figure has increased since! Environmental footprint is a very broad term though. What does it really mean, and how can