Packaging in the early 20th century
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What can we learn from the past?
A look at beauty packaging’s 300-year story and evolution. Understanding why we are where we are now and what we can learn from reinventing old methods.
- Ancient Times - part 1 - HERE
- 18th Century - part 2 - HERE BELOW
- 19th Century - part 3 - HERE
- 20th Century - part 4 - HERE
This brief historical overview of the evolution of beauty packaging has been created in collaboration with the Musée International de la Parfumerie (MIP) and Anne de Thoisy-Dallem.
If you want to learn more about beauty, perfumery you could always plan a visit in the South of France.
Here is our selection of historic beauty items, to help you get inspiration for your next product development.
video recording of the following report
REFILLABLE HOUPPETTE
The pli was manufactured by Alexandre Willk. Their primary client was Molinard. Plis can be found made up of celluloid, bakelite and galalith.
The bottom unscrews for powder and is usually imprinted “Brevete Pli S.G.D.G. Made In France”.
The top unscrews and reveals a fluffy powder puff when the cylinder tube is pushed up. Attached to material encasing the outside of the puff are delicate wires that allow the goose down feathers to expand as they are passed through the tube. Powder can be expelled by unscrewing the cap on the base.
