It's a whirlwind
I thought summer was only yesterday, but it was a few weeks ago! Already.
Back-to-school meant back to trade shows, from MakeUp in NewYork to Luxepack Monaco - to name a few - we have explored the latest innovations in Beauty.
One of the main trends is the "ustensilisation" of beauty - for lack of a better word. Literally, beauty is offering more precision, it's become more medical. Meaning, a lot of tips, smart caps and other accessories added to packaging for augmented application, added performance and increased efficacy of the formula.
Our Beauty routine is becoming our Health routine. All refillable with removable accessories (obviously!).
Eva Lagarde
Founder & CEO
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IN THE PRESS
What we’re reading!
- Indie Insights: How Bend Beauty is building a future in ingestible beauty with sustainable scienceOpens in new window. Education and storytelling drive consumer trust in ingestible beauty, according to Marc St-Onge, founder of Bend Beauty.
- Carbon Capture. Are we there yet? a great article by Kacey Culliney on Beautymatter. Carbon Capture requires heavy investments which might be
- Tilt Beauty Launches Accessible Lip Liner As Functional Packaging Rises. “With shaky hands, applying certain makeup products was a real challenge,” says founder Aerin Glazer, who has psoriatic arthritis. “I wanted to design a solution for myself and so many others.” Tilt Beauty is taking the rise of functional packaging to new heights. The brand just launched six shades of The Easy Way Effortless Lip Liner, the first lip liner to receive the Arthritis Foundation’s Ease of Use Certification.
- "I'm litterally sick of Perfume". from Jessica Defino on he column "Ask Ugly" on the Guardian.
Jessica has a controversial view of beauty, and its refreshing to read divergent opinions. And I confess I subscribe to her newsletter, helping me question my beauty choices, and the impact of our industry.